A $5 Million Dollar Fumble? Here’s What Happens When Top Super Bowl Advertisers Can’t Answer Questions Via Their Own Website Search.
The average cost of a 30-second Super Bowl ad this year is a whopping $5.5 million. That means brands from Toyota to TurboTax will shell […]
We recently wrote about the importance of having a website that is functional, not just well designed. If you’ve done the work to ensure your […]
Back in February — a lifetime ago, when sports were still a thing — we published a post outlining how only one brand website out […]
With COVID-19-related questions clogging call centers over the past several months, more customers are turning to businesses’ websites to find information before trying to place […]
Dialing in to a customer call center is not exactly anyone’s idea of fun. Contact center horror stories have long been a staple of dinner […]
When you think about a website redesign, what comes to mind? If you’re like most people, you might be envisioning a revitalized look and feel […]
As search engines continue to improve their results and learn what we’re actually searching for, we keep getting more specific with our queries. Now we […]