Why Your Organization Needs a Knowledge Graph
Advances in AI have made search engines “smarter,” allowing them to draw on their own ever-expanding knowledge graphs to answer users’ questions with a higher […]
Aug 1, 2019
Blog
Aug 1, 2019
What Is a Knowledge Graph, and Why Does It Matter?
Here’s the simple definition of a knowledge graph: It is a brain-like, structured database that stores facts — with flexible, bi-directional relationships. You’ve likely heard […]
Jul 31, 2019
Yext Announces Seth Godin as Closing Keynote at ONWARD19: The Future of Search Conference
Yext, Inc. (NYSE: YEXT), the platform for Brand Verified Answers in search, today announced bestselling author and Marketing Hall of Fame inductee Seth Godin as […]
Jul 30, 2019
Search Engines Don’t Just Support AI-Powered Services, They Are AI-Powered Services
Investing in an AI strategy is top of mind for many brands, and it’s good that people across from industries and consumer segments are paying […]
Jul 24, 2019
How To Rank For Featured Snippets
With search engines furnishing rich results at the top of search engine results pages (SERPs) — from the knowledge panel to the map pack — consumers […]
Jul 22, 2019
Psychographics and Intent Marketing
Psychographic marketing describes a method used to segment customers by their personality traits, attitudes, interests, values, and other lifestyle factors in order to better predict […]
Jul 18, 2019
Yext Named A Top 10 Great Place to Work on Fortune’s 2019 Best Workplaces in New York List
Yext, Inc. (NYSE: YEXT), the platform for Brand Verified Answers in search, has been named a top 10 workplace on the 2019 list of Best […]
This Is How Search Engines Determine Intent
As the customer journey increasingly follows a non-linear path to purchase, intent marketing has grown in popularity, with marketers aiming for a more sophisticated way […]
Jul 17, 2019
Enterprise Holdings Sees 31% Lift in Search Views, 100 Million Customer Actions with Yext
Yext, Inc. (NYSE: Yext), the platform for Brand Verified Answers in search, announced its work with Enterprise Holdings, the global leader in transportation solutions and […]
Yext Announces Earvin “Magic” Johnson to Keynote ONWARD19: The Future of Search Conference
Yext, Inc. (NYSE: YEXT), the platform for Brand Verified Answers in search, today announced NBA legend, entrepreneur, and philanthropist Earvin “Magic” Johnson as the closing […]
Jul 16, 2019
