Yext Appoints Deepika Rayala as Chief Information Officer
Yext, Inc. (NYSE: YEXT), the platform for Brand Verified Answers in search, has appointed Deepika Rayala as the company’s Chief Information Officer. Drawing on 20+ […]
Sep 17, 2019
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Sep 17, 2019
When Crowdsourced Answers Work Best — And When They Don’t
Amazon’s new program, Alexa Answers, will now provide crowdsourced answers to questions Alexa is unable to answer — a move aimed at expanding the intelligent […]
Sep 16, 2019
Which U.S. Cities Have the Most Accurate Business Information Online?
Visit any city across the country, and you’re bound to spend at least some time standing on a street corner, looking at your smartphone as […]
Google’s Latest API Update: Everything You Need to Know
Google launched version 4.5 of its Google My Business (GMB) API today. The main updates include enhancements to how you can engage with your customers, […]
Sep 10, 2019
Yext Announces Seth Meyers at ONWARD19: The Future of Search Conference
Yext, Inc. (NYSE: YEXT), the platform for Brand Verified Answers in search, today announced Emmy Award-winning writer, Saturday Night Live alum, and “Late Night with […]
Yext and Forbes Insights Study: Only Half of Consumers Believe Brands Successfully Provide Accurate Information Across Online Search Channels
Yext, Inc. (NYSE: YEXT), the platform for Brand Verified Answers in search, today announced new research on the expectations of consumers searching for brand information […]
How to Find Consumer Intent in Your Search Data
The searches that your customers make offer a window into their thought process and purchase journey. The words they choose, and the way they search, […]
Why Your Search Experience Needs to Deliver Answers
Advances in artificial intelligence have made search engines capable of answering more complex questions than ever. Now these search engines — and other AI-powered discovery […]
Sep 9, 2019
Capture Guest Intent on Google With Additional Hotel-Specific Attributes
There’s a massive paradigm shift going on in the world of search. Today, instead of typing in a keyword, people are being re-trained to ask […]
Sep 5, 2019
Why Intent Marketing Matters in Healthcare
Today’s patient journey starts with a question, and patients expect answers. Succeeding in this new era of search depends on meeting them wherever they’re searching […]
Sep 4, 2019
