4 Ways Consumer Spending Changes During a Recession
It doesn’t take a surfeit of smarts to recognize that most consumers will think twice before splurging on a designer handbag or OLED-display TV during […]
Jun 9, 2020
Blog
Jun 9, 2020
How Retail Brands Can Position Themselves to Take the Lead in a Post-Pandemic World
As retail brands begin to inch open their doors and look around, they’re taking in a massively transformed landscape, in part because of things about […]
Jun 5, 2020
How to Emerge From the Pandemic as a Healthcare Brand That Patients Trust and Top Talent Wants To Work For
In an article about how to advertise during a pandemic, The Atlantic reports that consumers are “grateful for the information about pandemic-related services and safety […]
Jun 3, 2020
How Financial Services Brands Can Build Trust in a Fearful Economic Climate
Remember all the heartfelt ads from the early days of the pandemic? You know, the ones lauding heroic frontline workers or declaring some version of […]
Jun 1, 2020
Why Being More Human Should Be Every Brand’s Goal Right Now — and How Search Is The Secret Weapon
When Bell Laboratories designed the “Audrey” system to recognize the numbers 1 to 10 when spoken by one (and only one) voice in 1952, it […]
May 27, 2020
How to Beat the High Cost of Customer Questions
The spread of COVID-19 has changed almost every facet of consumer life over the past few months. With store closures, supply shortages, delivery delays, and […]
May 19, 2020
How COVID-19 Is Already Transforming the Financial Services Industry
To understand the impact of COVID-19 on the financial services industry, Yext has hosted several executive panels featuring marketing and digital leaders from across financial […]
May 15, 2020
Trying To Buy Back Control: How Unstable Times Impact Consumer Choices
When a late-night TV host made a joke based on a news article about an upcoming (and as it turned out nonexistent) toilet paper shortage, […]
May 14, 2020
6 Things Brands Should Do When the Future Feels Especially Unpredictable
Unless you’re LVMH and are able to convert Christian Dior, Givenchy, or Guerlain perfume manufacturing factories to pump out hand sanitizer, or a 1,000-year-old mill […]
May 11, 2020
Yext Tips To-Go: Building a Strategy for Reopening
At Yext, our mission is to help businesses deliver answers everywhere consumers search. We want to enable our customers to provide the most important facts […]
Apr 29, 2020
