International Women’s Day 2021: Yext Women #ChooseToChallenge
International Women’s Day 2021 is a global day marking a critical call to action for accelerating gender parity. But it is also designed to celebrate […]
Mar 8, 2021
Blog
Mar 8, 2021
2021 Predictions: Our Lives Are Not 9-to-5 Anymore — And Buyers Will Search For What They Want When It’s Most Convenient
There’s no debating that COVID-19 changed life as we know it around the globe. But what is debatable is when — and if — we’ll […]
Mar 4, 2021
Google’s Latest API Update: More Hours
On February 25th, 2021, Google launched version 4.9 of its Google My Business (GMB) API. This update includes support for additional hours types. More Hours […]
Mar 3, 2021
Insights 2021: Longer, Complex Search Queries Are On The Rise — And Brands Need To Be Able To Answer
2020 had a serious impact on our search behavior: Unsurprisingly, searches for cleaning products like Lysol and Clorox went up more than 1000% — and […]
Mar 1, 2021
2021 Predictions: Digital Channels Will Become The Default For Day-To-Day Banking — But Branches Are Here To Stay, Too
There’s no debating that COVID-19 changed life as we know it around the globe. But what is debatable is when — and if — we’ll […]
Feb 25, 2021
Extractive QA: The Next Big Thing in Search
When was the last time you looked something up in an encyclopedia? It’s probably been quite a while (if you’re even old enough to have […]
Feb 18, 2021
2021 Predictions: Site Search Will Become a Key Component of Digital Strategies
There’s no debating that COVID-19 changed life as we know it around the globe. But what is debatable is when — and if — we’ll […]
Feb 16, 2021
How CPG and Retail Brands Can Adapt to Changing Consumer Expectations
Your customers aren’t shopping like they used to — they’re more discerning and their expectations have never been higher. This behavior has been magnified over […]
Feb 11, 2021
A $5 Million Dollar Fumble? Here’s What Happens When Top Super Bowl Advertisers Can’t Answer Questions Via Their Own Website Search.
The average cost of a 30-second Super Bowl ad this year is a whopping $5.5 million. That means brands from Toyota to TurboTax will shell […]
Feb 7, 2021
Insights 2021: As ‘Fact Updates’ Surge, Digital ‘Nimbleness’ Will Be Key to Business Success
With the COVID vaccine rollout underway, there’s much more optimism in 2021. But while there’s a lot of talk of a “return to normal,” life […]
Feb 5, 2021