How To Redesign Your Website To Make It Work Harder For You
Thinking about a website redesign? Of course you’ll want to make it look good: According to Adobe, nearly 70% of consumers say good design is […]
Aug 14, 2020
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Aug 14, 2020
The Winning Customer Service Combo? A Brainy Website and an Empowered Support Team
Tucked in a corner of the British Museum in London is the oldest known customer complaint. Nearly 4,000 years ago, a copper ore customer in […]
Aug 7, 2020
How Your Brand Can Avoid Common Site Search Failures
Back in February — a lifetime ago, when sports were still a thing — we published a post outlining how only one brand website out […]
Aug 6, 2020
Misty Copeland On Life in Quarantine, Underrated Leadership Skills, and Promoting Diversity in the Dance World
When Misty Copeland was named the first female Black principal dancer of the American Ballet Theatre in 2015 she changed the course of dance history. […]
Aug 5, 2020
Is Truth Subjective or Objective? Here’s What Science Has to Say
According to the Stanford Encyclopedia of Philosophy, scientific truth is objective, confirmed by proof, and is — or at least, ideally should be — universally […]
Jul 27, 2020
Losing the SEO game for your brand’s own facts? Here’s what to do.
Google is on the receiving end of an average 63,000 searches per second each day. That equates to some 3.8 million searches per minute, 5.6 […]
Jul 23, 2020
How Consumers Decide Who To Trust Online — And What Brands Should Do With This Insight
As Abraham Lincoln once said, “Don’t believe everything that you read on the internet.” OK, obviously it wasn’t Abraham Lincoln who penned that bit of […]
Jul 20, 2020
Doing More With Less: How to Maximize Your Marketing Spend During Times of Uncertainty
Unless you’re in the booming online grocery business (here’s looking at you, Target and Walmart), package delivery industry (and at you, parcel delivery firm DPD), […]
Jul 15, 2020
Angela Duckworth Told Yext Why “Grit” Is the Key to Long-Term Success — and How Exactly To Embody a Growth Mindset
Over the past several months, our world has faced a deluge of questions about health, safety, and what the landscape of our work and personal […]
Jul 10, 2020
DTC Retail and the New Customer Journey: How Brands Can Deliver a Better Experience All Along the Purchase Funnel
Creating great customer experiences is integral to the success of direct-to-consumer (DTC) brands. It’s in their DNA: “Direct to consumer” means, well, serving customers directly […]
Jul 9, 2020
