Last week, Crimson Marketing’s Moneyball for Marketing podcast featured Yext CMO Jeff Rohrs discussing how brands are using big data and marketing technology to help their businesses thrive. Listen to the full podcast recording to hear why "mobile" is not just a smartphone, but a consumer perspective, why offline is the new online, and how location data is the underpinning of everything digital marketers do in today's mobile-dominated ecosystem.
2016 is when the rubber is going to meet the road on personalization and targeting based on user context. With so many brands riding the big data wave, so many marketing technology companies pushing personalization as simplified products that don’t require code, and users expecting and reacting to more tailored experiences, we’re going to finally see bigger adoption.
2016 will be a year of change and a year of new technology adoption. Let's start with the changes. Over the past few years Google has made many changes that have tied organic and local rankings closer together and relying more on their traditional algorithm. This will have several implications for those trying to gain popularity in local search.
Beacons are one of the most buzzed-about and least understood technologies to emerge in the past few years. Early adopters are already using beacons, but many other businesses are still trying to figure them out. We developed a comprehensive Beacon Marketing 101 guide that breaks down everything you need to know.
Last week we teamed up with BIA/Kelsey to host a webinar called “Closing the Loop: Using Beacons to Connect Online and Offline Marketing,” aimed at exploring beacon technology and the revolutionary new online-to-offline opportunity it presents to digital marketers. For those who missed it, you can now watch the full webinar recording on our blog.
Yext and BIA/Kelsey are co-hosting a webinar on Thursday, Nov. 5th at 2pm ET to examine beacon technology and the revolutionary new online-offline opportunity they present to marketers.