What the Pandemic Has Taught Healthcare About a Great Patient Experience
Few people want to visit their doctors in the midst of a pandemic — the waiting room alone can pose a transmission risk — and […]
Jul 8, 2020
Covid-19
Jul 8, 2020
4 Ways Consumer Spending Changes During a Recession
It doesn’t take a surfeit of smarts to recognize that most consumers will think twice before splurging on a designer handbag or OLED-display TV during […]
Jun 9, 2020
How Retail Brands Can Position Themselves to Take the Lead in a Post-Pandemic World
As retail brands begin to inch open their doors and look around, they’re taking in a massively transformed landscape, in part because of things about […]
Jun 5, 2020
How to Emerge From the Pandemic as a Healthcare Brand That Patients Trust and Top Talent Wants To Work For
In an article about how to advertise during a pandemic, The Atlantic reports that consumers are “grateful for the information about pandemic-related services and safety […]
Jun 3, 2020
How Financial Services Brands Can Build Trust in a Fearful Economic Climate
Remember all the heartfelt ads from the early days of the pandemic? You know, the ones lauding heroic frontline workers or declaring some version of […]
Jun 1, 2020
How to Beat the High Cost of Customer Questions
The spread of COVID-19 has changed almost every facet of consumer life over the past few months. With store closures, supply shortages, delivery delays, and […]
May 19, 2020
6 Things Brands Should Do When the Future Feels Especially Unpredictable
Unless you’re LVMH and are able to convert Christian Dior, Givenchy, or Guerlain perfume manufacturing factories to pump out hand sanitizer, or a 1,000-year-old mill […]
May 11, 2020
Yext and City of South Bend Launch Online Job Board to Help Unemployed Residents Impacted by COVID-19
Yext, Inc. (NYSE: YEXT), the Search Experience Cloud company, today announced its collaboration with the City of South Bend, Indiana, to launch a special online […]
May 4, 2020
3 Moments That Make or Break a Customer’s Trust in a Brand
Building brand trust is of the utmost importance for businesses. It fosters loyalty with existing customers and is integral to helping win over new ones. […]
Apr 6, 2020
3 Things Your Brand Should Never Do in a Crisis
We all know we’re in the middle of a crisis right now. The spread of COVID-19 has thrust the world into a time of unprecedented […]
Apr 2, 2020
