Reopening Checklist: How to Get Ready for “Normal”
With rolling business closures still in effect around the globe, the COVID-19 pandemic is far from over. But at the same time, a majority of […]
Mar 23, 2021
Covid-19
Mar 23, 2021
Insights 2021: As ‘Fact Updates’ Surge, Digital ‘Nimbleness’ Will Be Key to Business Success
With the COVID vaccine rollout underway, there’s much more optimism in 2021. But while there’s a lot of talk of a “return to normal,” life […]
Feb 5, 2021
How Healthcare Organizations Can Answer Important Questions About COVID Vaccines
Over the course of the last eight months, we have seen how rapidly the COVID-19 pandemic has reshaped the way people search. At first, people […]
Dec 2, 2020
How Did Healthcare Make Digital Missteps During COVID — And What Do Organizations Need to Do Now?
The healthcare industry has been talking about the importance of digital transformation for years. But when the COVID-19 pandemic hit, the industry was faced with […]
Oct 13, 2020
What the Pandemic Has Taught Healthcare About a Great Patient Experience
Few people want to visit their doctors in the midst of a pandemic — the waiting room alone can pose a transmission risk — and […]
Jul 8, 2020
4 Ways Consumer Spending Changes During a Recession
It doesn’t take a surfeit of smarts to recognize that most consumers will think twice before splurging on a designer handbag or OLED-display TV during […]
Jun 9, 2020
How Retail Brands Can Position Themselves to Take the Lead in a Post-Pandemic World
As retail brands begin to inch open their doors and look around, they’re taking in a massively transformed landscape, in part because of things about […]
Jun 5, 2020
How to Emerge From the Pandemic as a Healthcare Brand That Patients Trust and Top Talent Wants To Work For
In an article about how to advertise during a pandemic, The Atlantic reports that consumers are “grateful for the information about pandemic-related services and safety […]
Jun 3, 2020
How Financial Services Brands Can Build Trust in a Fearful Economic Climate
Remember all the heartfelt ads from the early days of the pandemic? You know, the ones lauding heroic frontline workers or declaring some version of […]
Jun 1, 2020
How to Beat the High Cost of Customer Questions
The spread of COVID-19 has changed almost every facet of consumer life over the past few months. With store closures, supply shortages, delivery delays, and […]
May 19, 2020