Google recently removed the right rail, paid search ads on desktops. As is the case for any big Google change, this development will cause a massive ripple effect impacting millions of advertisers, agencies, experts, and SEOs alike. Yext's new whitepaper, "Goodbye Right Rail: What Google Paid Search Changes Mean for Local Marketers," compiles insights from industry experts to break down exactly what this means for the digital marketing community, and what you can do today to optimize for this new format.
When most marketers think of location and mobile devices, they think primarily of geofencing. Yet consumer location and location history offer much more than basic radius targeting. They represent new tools for insights into real-world consumer behavior and audience identification, based on shopping patterns, store visits and brand affinities.
Yext conducted an online survey of 103 consumers to gauge how they make decisions about where to go to eat, and what that means for restaurants trying to get found online.