Why Intent Marketing Matters in Healthcare
Today’s patient journey starts with a question, and patients expect answers. Succeeding in this new era of search depends on meeting them wherever they’re searching […]
Sep 4, 2019
Healthcare
Sep 4, 2019
Use Google My Business Location Attributes to Deliver Answers to Patients
There are more commercially insured patients online than ever, and they are becoming more discriminating about how they find healthcare, who they choose to provide […]
Aug 27, 2019
Why Your Healthcare Organization Needs a Knowledge Graph
As advances in AI have made search engines “smarter” — allowing them to draw on their own ever-expanding knowledge graphs to answer questions with a […]
Yext Study: 58% Of Healthcare and Pharmaceutical Marketers Say Their Marketing Management Strategy Needs Major Improvements
Yext, Inc. (NYSE: YEXT), the platform for Brand Verified Answers in search, announced new research on the digital maturity of the healthcare sector as part […]
Jun 20, 2019
How Local Landing Pages Show ROI for Home Health Care
Brick and mortar businesses live and die by local searches. A staggering 97% of people search online to find a local business, and an estimated […]
May 20, 2019
What CES Announcements Predict for Health Marketers
The Consumer Electronics Show (CES) is one of the largest technology events of the year. Held in Vegas every January, it features the latest and […]
Jan 23, 2019
Voice Search Trends in Healthcare
Every fall, we host an incredible group of individuals who speak about top trends in technology. Our annual conference, ONWARD, is a gathering of some […]
Jan 7, 2019
Heard at HMPS: “I Need to Optimize My Healthcare Site for Voice”
Last month, the Healthcare Marketing and Physician Strategies (HMPS) Summit took place in Salt Lake City, and for the first time, I heard health systems […]
May 25, 2018
Health Systems: Your Website is Not Your Digital Front Door
Every health system I have spoken to in the last year and a half is doing something with their website. One of the most common […]
Apr 23, 2018
The Final Mile of the Patient Experience
At Yext, I frequently talk to health systems about patient acquisition and the digital patient journey, which begins with search. If a patient is going […]
Mar 30, 2018
