How Local Landing Pages Show ROI for Home Health Care
Brick and mortar businesses live and die by local searches. A staggering 97% of people search online to find a local business, and an estimated […]
May 20, 2019
Healthcare
May 20, 2019
What CES Announcements Predict for Health Marketers
The Consumer Electronics Show (CES) is one of the largest technology events of the year. Held in Vegas every January, it features the latest and […]
Jan 23, 2019
Voice Search Trends in Healthcare
Every fall, we host an incredible group of individuals who speak about top trends in technology. Our annual conference, ONWARD, is a gathering of some […]
Jan 7, 2019
Heard at HMPS: “I Need to Optimize My Healthcare Site for Voice”
Last month, the Healthcare Marketing and Physician Strategies (HMPS) Summit took place in Salt Lake City, and for the first time, I heard health systems […]
May 25, 2018
Health Systems: Your Website is Not Your Digital Front Door
Every health system I have spoken to in the last year and a half is doing something with their website. One of the most common […]
Apr 23, 2018
The Final Mile of the Patient Experience
At Yext, I frequently talk to health systems about patient acquisition and the digital patient journey, which begins with search. If a patient is going […]
Mar 30, 2018
Yext Releases Patient Voice Search Behavior Survey Revealing New Insights on the Impact of Voice Search on the Healthcare Industry
Yext, the leader in Digital Knowledge Management (DKM), today released new survey data on how patients are using voice search to find and engage with healthcare […]
Mar 28, 2018
Before You Know It: The Seamless Patient Experience of the Future
In today’s evolving healthcare landscape, patients are spending more time searching for health information on websites, apps, maps, and intelligent services. And we’re witnessing a […]
Mar 7, 2018
Patient Search Behavior: Meet Your Patients Everywhere and Anywhere They Search
I visited more than 200 health systems in the last year and a half, and more often than not, I’ve heard one common remark: “Traffic […]
Feb 22, 2018
5 Ways To Get Your Health System Ready For Voice Search
We recently examined the ways voice search has begun to shift consumer behavior, and what that means for the patient experience. There are several things […]
Feb 9, 2018