For most retailers, the holiday season accounts for around 20% of annual sales. When a single shopping period can make or break a business’ entire […]
Technology has changed the customer search journey and has made people more mobile. Consumers searching in the moment expect consistent local information at their fingertips, […]
SMX Advanced is buzzing about local. On Tuesday, hints were dropped that Google’s Local Pack may be changing from the current 3 pack into a […]
When it comes to location data, recent Yext research shows that the healthcare industry has a crisis on its hands, with nearly a third of […]
We’re proud to announce that Golda H. Hartman, MD, will serve as an advisor to the company on its Yext for Healthcare product. Currently, Hartman […]
Yext CMO Jeff Rohrs at Cleveland Clinic Patient Experience Summit: Solving Healthcare’s Location Data Crisis
Earlier this month, Yext CMO Jeff Rohrs took the stage at the Cleveland Clinic's Patient Experience Summit to discuss the current location data crisis in the healthcare industry. His presentation examined the evolution of patients' search behavior brought on by the rise of mobile, why location data must be managed by providers, and what steps can be taken to ensure patients always receive accurate facility and physician information when and where they need it.