SMX Advanced is buzzing about local. On Tuesday, hints were dropped that Google’s Local Pack may be changing from the current 3 pack into a […]
When it comes to location data, recent Yext research shows that the healthcare industry has a crisis on its hands, with nearly a third of […]
We’re proud to announce that Golda H. Hartman, MD, will serve as an advisor to the company on its Yext for Healthcare product. Currently, Hartman […]
Yext CMO Jeff Rohrs at Cleveland Clinic Patient Experience Summit: Solving Healthcare’s Location Data Crisis
Earlier this month, Yext CMO Jeff Rohrs took the stage at the Cleveland Clinic's Patient Experience Summit to discuss the current location data crisis in the healthcare industry. His presentation examined the evolution of patients' search behavior brought on by the rise of mobile, why location data must be managed by providers, and what steps can be taken to ensure patients always receive accurate facility and physician information when and where they need it.
Today Yext released a new whitepaper, "Healthcare's Location Data Crisis: Improving the Mobile Patient's Journey," to help healthcare organizations better understand the state of their industry's mobile search ecosystem, and why efficient location data management is more critical than ever.
Today, Google released a significant update to the Google My Business API, which fuels Yext's PowerListings integration. With this update, Google is providing businesses more control over their location data and has added automation to a few steps in the process of managing a Google My Business account. Here's everything you need to know.
"Google began 2016 by firing a proverbial shot across the bow of the desktop SEO ship. But never fear, the organic search ship is not sunk yet. It may need a few repairs and enhancements, but it’s still a sea-worthy vessel." iProspect's Head of Owned Media, Steve Beatty, gives his perspective on how Google's removal of right rail paid search ads on desktop browsers is impacting millions in the local search community, including advertisers, agencies, experts, and SEOs alike.
Yext, the global leader in location data management, today announced Yext For Healthcare, industry-specific enhancements to the Yext Location Management Platform that will help health systems of all sizes solve their office, facility, and physician location data challenges both inside their organizations and across patient-facing websites, apps, maps, and search engines.
Last week, Yext's CMO Jeff Rohrs hosted a webinar with marketing expert Jay Baer focusing on mobile's disruption of the customer service industry. In today's digital world, the customer voice has been amplified to an unprecedented level, and just one negative review can cause a significant ripple effect. Baer shares his expertise on why customer service is the new marketing, and how brands can "hug their haters" to actually improve customer loyalty and increase business performance.
As a result of Google removing ads from the "right rail," we recently wrote about why businesses need to focus on appearing in local pack results. Google appears to agree with our approach, because this past Friday they updated their Google My Business (GMB) help page with a new post, "Improving your local ranking on Google." Find out what 5 steps businesses need to take to ensure a high ranking in Google's local search results.