Essential Roles for Your Intent Marketing Organization
Once you’ve mapped out your intent marketing strategy, the most important step is to create an effective plan for ongoing organization and implementation. This will […]
Sep 25, 2019
Intent marketing
Sep 25, 2019
How to Find Consumer Intent in Your Search Data
The searches that your customers make offer a window into their thought process and purchase journey. The words they choose, and the way they search, […]
Sep 10, 2019
Why Intent Marketing Matters in Healthcare
Today’s patient journey starts with a question, and patients expect answers. Succeeding in this new era of search depends on meeting them wherever they’re searching […]
Sep 4, 2019
Why Intent Marketing Matters in Financial Services
Succeeding in the new era of search depends on meeting your customers wherever they’re searching — giving them access to all the answers about your […]
Aug 28, 2019
Psychographics and Intent Marketing
Psychographic marketing describes a method used to segment customers by their personality traits, attitudes, interests, values, and other lifestyle factors in order to better predict […]
Jul 18, 2019
This Is How Search Engines Determine Intent
As the customer journey increasingly follows a non-linear path to purchase, intent marketing has grown in popularity, with marketers aiming for a more sophisticated way […]
Jul 17, 2019
How Demographic, Psychographic, and Behavioral Marketing Inform Your Intent Marketing Strategy
As the customer journey has ceased to follow a linear path to purchase, marketers have had to develop more sophisticated ways to predict which customers […]
Jun 18, 2019
What Are High-Intent Keywords?
High-intent keywords refer to search terms consumers use that indicate a higher likelihood to take a particular business action — typically one resulting in a […]
Jun 4, 2019
What Is Intent Marketing And Why Does It Matter?
Intent marketing is the practice of marketing a product or service based on a consumer’s intent to make a purchase decision, as demonstrated by their […]
May 29, 2019
