Why Intent Marketing Matters in Healthcare
Today’s patient journey starts with a question, and patients expect answers. Succeeding in this new era of search depends on meeting them wherever they’re searching […]
Sep 4, 2019
Intent marketing
Sep 4, 2019
Why Intent Marketing Matters in Financial Services
Succeeding in the new era of search depends on meeting your customers wherever they’re searching — giving them access to all the answers about your […]
Aug 28, 2019
Psychographics and Intent Marketing
Psychographic marketing describes a method used to segment customers by their personality traits, attitudes, interests, values, and other lifestyle factors in order to better predict […]
Jul 18, 2019
This Is How Search Engines Determine Intent
As the customer journey increasingly follows a non-linear path to purchase, intent marketing has grown in popularity, with marketers aiming for a more sophisticated way […]
Jul 17, 2019
How Demographic, Psychographic, and Behavioral Marketing Inform Your Intent Marketing Strategy
As the customer journey has ceased to follow a linear path to purchase, marketers have had to develop more sophisticated ways to predict which customers […]
Jun 18, 2019
What Are High-Intent Keywords?
High-intent keywords refer to search terms consumers use that indicate a higher likelihood to take a particular business action — typically one resulting in a […]
Jun 4, 2019
What Is Intent Marketing And Why Does It Matter?
Intent marketing is the practice of marketing a product or service based on a consumer’s intent to make a purchase decision, as demonstrated by their […]
May 29, 2019
