SEO's are going to start paying attention to Apple. Here's why: Apple has become a both a major local search platform and now with the launch of iOS 9 a major search engine. With Local Search, it's almost as if Apple assembled all of the building blocks in plain sight (Apple Maps, MapsConnect, iBeacons, ApplePay, Apple Watch, etc.) and they have coalesced over the past year into a source of local search traffic that can't be ignored.
iOS 9 Search
Yext today announced the launch of three new local app features - Screens, Screens Store Locator, and Screens reporting - which create a location layer for a brand's app to help businesses optimize for iOS9's new local search initiative and drive more mobile device users through their front door.