Earlier this month, Yext CMO Jeff Rohrs took the stage at the Cleveland Clinic's Patient Experience Summit to discuss the current location data crisis in the healthcare industry. His presentation examined the evolution of patients' search behavior brought on by the rise of mobile, why location data must be managed by providers, and what steps can be taken to ensure patients always receive accurate facility and physician information when and where they need it.
Last week, Crimson Marketing’s Moneyball for Marketing podcast featured Yext CMO Jeff Rohrs discussing how brands are using big data and marketing technology to help their businesses thrive. Listen to the full podcast recording to hear why "mobile" is not just a smartphone, but a consumer perspective, why offline is the new online, and how location data is the underpinning of everything digital marketers do in today's mobile-dominated ecosystem.
Yext is hosting a webinar on Thurs. 9/17, featuring a guest speaker from Forrester Research, to give marketers a deeper look at what goes into Digital Location Management (DLM) and how they can leverage it successfully to reach new customers and drive more business.
Yext announced today the addition of Salesforce and ExactTarget veteran Jeffrey K. Rohrs as its Chief Marketing Officer (CMO).