Yext 2015 Comparative Listing Study
In the days of the Yellow Pages, a business needed three pieces of information to get found: name, address, and phone. With a range of […]
Aug 18, 2015
Listings
Aug 18, 2015
Dupes and Dopps: How Bad Data is Killing Your Business
Yext’s EVP of Partnerships, Christian Ward, and Director of Marketing, Liz Walton, recently hosted a webinar titled, “Dupes and Dopps: How Bad Data is Killing Your Business.” The topic of the webinar was duplicate listings (or as we call them, doppelgängers).
Jun 25, 2015
The Unique Challenge of Bad Data For Food Services Brands
Having incorrect information on online listings is bad for any business, but it's particularly damaging for brands in the food services industry. A recent Yext survey found how customers respond to incorrect information and how that can affect your business in the long run.
Apr 27, 2015
Yext Survey Results: 95% of Respondents Have Found Incorrect Business Information Online
Yext conducted a survey of 100 digital marketing professionals to prove how fragmented the local search market really is, and the negative effect this has on local businesses and the consumers searching for them online.
Mar 24, 2015
How to Prepare Your Business for Winter Storm Juno
In emergency situations like Winter Storm Juno, customers need information about businesses immediately so it’s more important than ever to ensure it’s updated. If your […]
Jan 26, 2015
Yext at SMX East: The Truth About Duplicates
Everyone in the local SEO community knows duplicate listings are bad news, for both your business and your customers. And they happen to be rampant […]
Oct 8, 2014
The Three Cornerstones to a Mobile Local Landing Page
Mobile smartphone usage is exploding, and that means unprecedented opportunities for marketers to personalize marketing messages based on where customers are located. But mobile offers […]
Aug 11, 2014
Yext Co-Hosts ‘Duplicates’ Webinar
Yext is co-hosting a webinar on Thursday, June 5th at 2:00pm ET to discuss duplicate business listings, specifically what causes them, why they matter, and […]
Jun 2, 2014
Local Marketing Tips for the Holiday Season
The best way to attract customers this holiday season is to show what makes your business unique and why they should choose you over the […]
Nov 29, 2013
The Yext Quarterly: Local & Mobile
Mobile and local and inherently linked. Mobile allows us to step away from our computers and experience the world around us through technology. By 2020 […]
Oct 18, 2013
