Yext’s EVP of Partnerships, Christian Ward, and Director of Marketing, Liz Walton, recently hosted a webinar titled, “Dupes and Dopps: How Bad Data is Killing Your Business.” The topic of the webinar was duplicate listings (or as we call them, doppelgängers).
Having incorrect information on online listings is bad for any business, but it's particularly damaging for brands in the food services industry. A recent Yext survey found how customers respond to incorrect information and how that can affect your business in the long run.
Yext conducted a survey of 100 digital marketing professionals to prove how fragmented the local search market really is, and the negative effect this has on local businesses and the consumers searching for them online.
In emergency situations like Winter Storm Juno, customers need information about businesses immediately so it’s more important than ever to ensure it’s updated. If your […]
Mobile smartphone usage is exploding, and that means unprecedented opportunities for marketers to personalize marketing messages based on where customers are located. But mobile offers […]