For most retailers, the holiday season accounts for around 20% of annual sales. When a single shopping period can make or break a business’ entire […]
Technology has changed the customer search journey and has made people more mobile. Consumers searching in the moment expect consistent local information at their fingertips, […]
Mobile has fundamentally changed the way patients search for, find, and interact with healthcare systems and providers. Therefore, it is critical for doctors and facilities […]
Naturally, in the world of local information and discovery, there will be a continuous evolution of tools and data sets that help digital marketers and brands reach their audience. When I think about the growth we've seen recently in mobile technology and the spend migration to mobile by brands, agencies, and platforms, it’s obvious that mobile and local usage will continue to increase massively.
Retailers have been concerned for years about "showrooming" (the idea that people will test products in the store and then order on their phone) — but it seems like they haven't yet adopted technologies to counter it. Meanwhile, ecommerce companies have been hard at work taking friction out of the purchase funnel, and it seems like they're gathering some steam.
Yext’s latest webinar, How iOS 9 Will Impact Local Search, gives a detailed look into the changes iOS 9 is instituting in mobile search and why marketers need to be paying close attention.