With 76% of local mobile searchers visiting a store within a day of their search, the need for accurate location data for retailers has never […]
It isn’t just consumers who are on-the-go. You are, too. Whether you’re a professional marketer, web developer, or SEO, you have to meet your clients […]
The power of location has never been more prevalent than it is today. According to new data from Google, growth in ‘near me’ location searches […]
Last week, Crimson Marketing’s Moneyball for Marketing podcast featured Yext CMO Jeff Rohrs discussing how brands are using big data and marketing technology to help their businesses thrive. Listen to the full podcast recording to hear why "mobile" is not just a smartphone, but a consumer perspective, why offline is the new online, and how location data is the underpinning of everything digital marketers do in today's mobile-dominated ecosystem.
Successful Local SEO always presupposes a great mobile SEO strategy. The much discussed "Mobilegeddon" which hit Google's Search Engine Results Pages (SERPs) in April of this year, has been quite a wake up call for webmasters and savvy SEOs alike.
Beacons are one of the most buzzed-about and least understood technologies to emerge in the past few years. Early adopters are already using beacons, but many other businesses are still trying to figure them out. We developed a comprehensive Beacon Marketing 101 guide that breaks down everything you need to know.
Retailers have been concerned for years about "showrooming" (the idea that people will test products in the store and then order on their phone) — but it seems like they haven't yet adopted technologies to counter it. Meanwhile, ecommerce companies have been hard at work taking friction out of the purchase funnel, and it seems like they're gathering some steam.