SMX Advanced is buzzing about local. On Tuesday, hints were dropped that Google’s Local Pack may be changing from the current 3 pack into a […]
Search Engine Results Page
"Google began 2016 by firing a proverbial shot across the bow of the desktop SEO ship. But never fear, the organic search ship is not sunk yet. It may need a few repairs and enhancements, but it’s still a sea-worthy vessel." iProspect's Head of Owned Media, Steve Beatty, gives his perspective on how Google's removal of right rail paid search ads on desktop browsers is impacting millions in the local search community, including advertisers, agencies, experts, and SEOs alike.
By now you’ve noticed that Google has removed ads from its “right rail” on desktop search. Months in the rollout, this change to Google’s Search Engine Results Page (SERP) has significant implications, in that now more than ever, ranking in the local pack is critical for businesses.