3 Ways Your Brand Can Build Trust Online
No need, no money, no hurry, no desire, no trust. No, those aren’t song lyrics or a morose elegy. Those are the five basic obstacles […]
Oct 1, 2020
Search Trends
Oct 1, 2020
How To Redesign Your Website To Make It Work Harder For You
Thinking about a website redesign? Of course you’ll want to make it look good: According to Adobe, nearly 70% of consumers say good design is […]
Aug 14, 2020
The Winning Customer Service Combo? A Brainy Website and an Empowered Support Team
Tucked in a corner of the British Museum in London is the oldest known customer complaint. Nearly 4,000 years ago, a copper ore customer in […]
Aug 7, 2020
How Consumers Decide Who To Trust Online — And What Brands Should Do With This Insight
As Abraham Lincoln once said, “Don’t believe everything that you read on the internet.” OK, obviously it wasn’t Abraham Lincoln who penned that bit of […]
Jul 20, 2020
Yext Answers Customers Saw 88% Growth in Volume of Questions
With COVID-19-related questions clogging call centers over the past several months, more customers are turning to businesses’ websites to find information before trying to place […]
Jun 29, 2020
New: Salesforce’s State of Marketing Report Shines a Light On The Critical Role of Search
No matter how amazing your product or service — no matter, even, if you’re that rare unicorn whose offering practically sells itself — you probably […]
Jun 22, 2020
Why Search Is the Most Important Part of Your Website Redesign
When you think about a website redesign, what comes to mind? If you’re like most people, you might be envisioning a revitalized look and feel […]
Jun 15, 2020
4 Ways Consumer Spending Changes During a Recession
It doesn’t take a surfeit of smarts to recognize that most consumers will think twice before splurging on a designer handbag or OLED-display TV during […]
Jun 9, 2020
How Financial Services Brands Can Build Trust in a Fearful Economic Climate
Remember all the heartfelt ads from the early days of the pandemic? You know, the ones lauding heroic frontline workers or declaring some version of […]
Jun 1, 2020
Why Being More Human Should Be Every Brand’s Goal Right Now — and How Search Is The Secret Weapon
When Bell Laboratories designed the “Audrey” system to recognize the numbers 1 to 10 when spoken by one (and only one) voice in 1952, it […]
May 27, 2020
