The Real Cost of a Poor Site Search Experience
As consumers increasingly expect direct answers — both from search engines and from your website — creating a robust first-party search experience is highly valuable. Customers […]
Oct 9, 2019
Search Trends
Oct 9, 2019
Customers Today Expect More From Site Search. Here’s How Your Brand Can Deliver.
With the rise of voice assistants and chatbots, combined with the introduction of conversational search, we’re witnessing a fundamental shift in consumer search behavior. Because […]
Sep 30, 2019
Essential Roles for Your Intent Marketing Organization
Once you’ve mapped out your intent marketing strategy, the most important step is to create an effective plan for ongoing organization and implementation. This will […]
Sep 25, 2019
When Crowdsourced Answers Work Best — And When They Don’t
Amazon’s new program, Alexa Answers, will now provide crowdsourced answers to questions Alexa is unable to answer — a move aimed at expanding the intelligent […]
Sep 16, 2019
How to Find Consumer Intent in Your Search Data
The searches that your customers make offer a window into their thought process and purchase journey. The words they choose, and the way they search, […]
Sep 10, 2019
Why Your Search Experience Needs to Deliver Answers
Advances in artificial intelligence have made search engines capable of answering more complex questions than ever. Now these search engines — and other AI-powered discovery […]
Sep 9, 2019
Why Intent Marketing Matters in Financial Services
Succeeding in the new era of search depends on meeting your customers wherever they’re searching — giving them access to all the answers about your […]
Aug 28, 2019
Use Google My Business Location Attributes to Deliver Answers to Patients
There are more commercially insured patients online than ever, and they are becoming more discriminating about how they find healthcare, who they choose to provide […]
Aug 27, 2019
Why Your Healthcare Organization Needs a Knowledge Graph
As advances in AI have made search engines “smarter” — allowing them to draw on their own ever-expanding knowledge graphs to answer questions with a […]
Why Your Financial Services Organization Needs a Knowledge Graph
As advances in AI have made search engines capable of answering complex queries with a higher degree of specificity than ever, new search experiences are […]
Aug 26, 2019
