Today’s financial services marketers face an ever-evolving set of challenges, from adhering to emerging data privacy regulations to combating digital competitors — all while meeting rising […]
Jan 14, 2020
Consumers today search more often, and in more places than ever — and restaurant brands are feeling the impact. At least 81% of consumers have […]
Jan 10, 2020
Search drives an estimated 62% of web engagement. But experiences are changing rapidly, and marketers who rely on old tactics for measuring SEO success are […]
Dec 23, 2019
In the not-so-distant past, the retail customer journey followed a linear path to purchase that ended in a physical store. Today, the industry has evolved […]
Dec 19, 2019
Yext, Inc. (NYSE: YEXT), the Search Experience Cloud company, today released new research on global consumer search behavior during the holiday season. The study found […]
Dec 18, 2019
New healthcare market entrants like CVS, Amazon, and even Walmart are threatening traditional patient access and acquisition models for health systems across the country. These […]
Dec 17, 2019
Yext, Inc. (NYSE: YEXT), the Search Experience Cloud company, today released new research about American consumer search behavior during the past year. The data, drawn […]
Nov 21, 2019
As consumers increasingly expect direct answers — both from search engines and from your website — creating a robust first-party search experience is highly valuable. Customers […]
Oct 9, 2019
With the rise of voice assistants and chatbots, combined with the introduction of conversational search, we’re witnessing a fundamental shift in consumer search behavior. Because […]
Sep 30, 2019
Once you’ve mapped out your intent marketing strategy, the most important step is to create an effective plan for ongoing organization and implementation. This will […]
Sep 25, 2019
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