What Is Search Intent and Why Does It Matter?
Search intent is the motivation that underlies a query entered by a user into a search engine. The importance of search intent in digital marketing […]
Aug 6, 2019
Search Trends
Aug 6, 2019
What Is a Knowledge Graph, and Why Does It Matter?
Here’s the simple definition of a knowledge graph: It is a brain-like, structured database that stores facts — with flexible, bi-directional relationships. You’ve likely heard […]
Jul 31, 2019
Search Engines Don’t Just Support AI-Powered Services, They Are AI-Powered Services
Investing in an AI strategy is top of mind for many brands, and it’s good that people across from industries and consumer segments are paying […]
Jul 24, 2019
How To Rank For Featured Snippets
With search engines furnishing rich results at the top of search engine results pages (SERPs) — from the knowledge panel to the map pack — consumers […]
Jul 22, 2019
This Is How Search Engines Determine Intent
As the customer journey increasingly follows a non-linear path to purchase, intent marketing has grown in popularity, with marketers aiming for a more sophisticated way […]
Jul 17, 2019
What’s New in Voice and Visual Search?
If you’re a marketer, you’ve probably heard some version of this quote from Andrew Ng: “In five years’ time, at least 50% of all searches […]
Jun 24, 2019
Key Highlights for Marketers From the 2019 Internet Trends Report
According to Mary Meeker’s Internet Trends 2019 report, 88% of U.S. consumers use a second digital device while watching TV. They’re searching for content related […]
Jun 19, 2019
How Demographic, Psychographic, and Behavioral Marketing Inform Your Intent Marketing Strategy
As the customer journey has ceased to follow a linear path to purchase, marketers have had to develop more sophisticated ways to predict which customers […]
Jun 18, 2019
What Digital Marketers Need to Know About No-Click Searches
If you follow search trends as closely as we do, you’ve probably seen a bit of hand-wringing from marketers and SEOs over no-click searches. No-click […]
Jun 12, 2019
What Happens When Google’s Knowledge Panel Gets It Wrong?
People turn to Google more than 5 billion times per day to get answers*, and they expect those answers to be correct. Google is, after […]
Jun 7, 2019
