Yext, Inc. (NYSE: YEXT), the Search Experience Cloud company, today released new research about American consumer search behavior during the past year. The data, drawn […]
Nov 21, 2019
As consumers increasingly expect direct answers — both from search engines and from your website — creating a robust first-party search experience is highly valuable. Customers […]
Oct 9, 2019
With the rise of voice assistants and chatbots, combined with the introduction of conversational search, we’re witnessing a fundamental shift in consumer search behavior. Because […]
Sep 30, 2019
Once you’ve mapped out your intent marketing strategy, the most important step is to create an effective plan for ongoing organization and implementation. This will […]
Sep 25, 2019
Amazon’s new program, Alexa Answers, will now provide crowdsourced answers to questions Alexa is unable to answer — a move aimed at expanding the intelligent […]
Sep 16, 2019
The searches that your customers make offer a window into their thought process and purchase journey. The words they choose, and the way they search, […]
Sep 10, 2019
Advances in artificial intelligence have made search engines capable of answering more complex questions than ever. Now these search engines — and other AI-powered discovery […]
Sep 9, 2019
Succeeding in the new era of search depends on meeting your customers wherever they’re searching — giving them access to all the answers about your […]
Aug 28, 2019
There are more commercially insured patients online than ever, and they are becoming more discriminating about how they find healthcare, who they choose to provide […]
Aug 27, 2019
As advances in AI have made search engines “smarter” — allowing them to draw on their own ever-expanding knowledge graphs to answer questions with a […]
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