Here’s the simple definition of a knowledge graph: It is a brain-like, structured database that stores facts — with flexible, bi-directional relationships. You’ve likely heard […]
Jul 31, 2019
As the customer journey increasingly follows a non-linear path to purchase, intent marketing has grown in popularity, with marketers aiming for a more sophisticated way […]
Jul 17, 2019
As consumer queries grow increasingly complex, so do the ways that technology answers those queries. This widening landscape of consumer touchpoints beyond an organization’s website […]
Jun 26, 2019
If you’re a marketer, you’ve probably heard some version of this quote from Andrew Ng: “In five years’ time, at least 50% of all searches […]
Jun 24, 2019
As the customer journey has ceased to follow a linear path to purchase, marketers have had to develop more sophisticated ways to predict which customers […]
Jun 18, 2019
There’s a massive paradigm shift going on in the world of search from chaotic results to verified answers. Today, when consumers enter a search query, […]
Jun 11, 2019
People turn to Google more than 5 billion times per day to get answers*, and they expect those answers to be correct. Google is, after […]
Jun 7, 2019
High-intent keywords refer to search terms consumers use that indicate a higher likelihood to take a particular business action — typically one resulting in a […]
Jun 4, 2019
Last Thursday, May 23, 2019, Google made an announcement that most in the restaurant industry might have called inevitable—it introduced the ability for consumers to […]
May 30, 2019
Consumers today expect the answers they find in search results to be relevant to their location and surroundings. This is especially true for travelers and […]
Apr 29, 2019
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