What Is Search Intent and Why Does It Matter?
Search intent is the motivation that underlies a query entered by a user into a search engine. The importance of search intent in digital marketing […]
Aug 6, 2019
SEO
Aug 6, 2019
Why Your Organization Needs a Knowledge Graph
Advances in AI have made search engines “smarter,” allowing them to draw on their own ever-expanding knowledge graphs to answer users’ questions with a higher […]
Aug 1, 2019
Search Engines Don’t Just Support AI-Powered Services, They Are AI-Powered Services
Investing in an AI strategy is top of mind for many brands, and it’s good that people across from industries and consumer segments are paying […]
Jul 24, 2019
How To Rank For Featured Snippets
With search engines furnishing rich results at the top of search engine results pages (SERPs) — from the knowledge panel to the map pack — consumers […]
Jul 22, 2019
Key Highlights for Marketers From the 2019 Internet Trends Report
According to Mary Meeker’s Internet Trends 2019 report, 88% of U.S. consumers use a second digital device while watching TV. They’re searching for content related […]
Jun 19, 2019
What Digital Marketers Need to Know About No-Click Searches
If you follow search trends as closely as we do, you’ve probably seen a bit of hand-wringing from marketers and SEOs over no-click searches. No-click […]
Jun 12, 2019
What Happens When Google’s Knowledge Panel Gets It Wrong?
People turn to Google more than 5 billion times per day to get answers*, and they expect those answers to be correct. Google is, after […]
Jun 7, 2019
What Are High-Intent Keywords?
High-intent keywords refer to search terms consumers use that indicate a higher likelihood to take a particular business action — typically one resulting in a […]
Jun 4, 2019
What Reputation Management Really Means — And Why It Matters For Your Business
Reputation management is the process of overseeing every factor that influences public perception of your business. It’s exactly what it sounds like — managing your […]
Mar 14, 2019
How Branded and Unbranded Search Impact Different Stages of the Customer Journey
Understanding the difference between branded and unbranded terms, and how to rank for them in organic search, is critical for marketers looking to build domain […]
Feb 28, 2019