Pep Boys' AVP of Marketing, Rachel Silva, presented the auto-service brand's Yext-powered Instagram Monitoring program at MediaPost's Cross-Channel Marketing Summit. Pep Boys leverages Yext to track user-generated content in real-time and interact with consumers directly from the platform, in order to improve local engagement, drive better customer relationships, and build lasting loyalty.
Pep Boys Wins Retail TouchPoints’ Customer Engagement Award for Yext-Powered Instagram Monitoring Program
Retail TouchPoints announced that Pep Boys has received a Gold 2015 Customer Engagement Award for its innovative Instagram Monitoring program, which the Yext platform powers. Retail TouchPoints’ Customer Engagement Awards program recognizes retailers that are employing the most creative and unique strategies to deliver on the promise of customer-centricity.
It’s clear that for businesses to integrate authentically on social, they need to focus on local – and, as a result, social is becoming a […]
It took less than 37 seconds for local businesses to take advantage of the recent east coast earthquake to drive traffic to their business. Being […]