Optimize for Voice Search With Your Brand Knowledge Graph
The rise of voice search hasn’t taken place in a vacuum — it’s intertwined with a major paradigm shift in consumer search behavior as a […]
Aug 7, 2019
Voice Search
Aug 7, 2019
What Is Natural Language Processing — And What Does It Mean For Marketers?
Natural language processing is a branch of artificial intelligence concerned with the interactions between computer and human languages. Put simply, it’s about the ability of […]
Jul 10, 2019
What’s New in Voice and Visual Search?
If you’re a marketer, you’ve probably heard some version of this quote from Andrew Ng: “In five years’ time, at least 50% of all searches […]
Jun 24, 2019
Amazon Adds Spanish-Language Alexa Experience for US Users
Amazon recently announced that it has started a preview program that will help it build a Spanish-language Alexa experience for users in the United States. […]
May 9, 2019
Help Tourists Find Your Business in Their Moments of Intent
Voice search and other AI-driven discovery services have fundamentally changed how tourists are finding information — both when they first start planning a trip, and […]
Mar 28, 2019
Does Your Business Need an AI Strategy?
Artificial intelligence is projected to contribute $15.7 trillion to the global economy by 2030, a statistic that reinforces the fundamental role AI is already playing […]
Mar 13, 2019
What CES Announcements Predict for Health Marketers
The Consumer Electronics Show (CES) is one of the largest technology events of the year. Held in Vegas every January, it features the latest and […]
Jan 23, 2019
Voice Search Trends in Healthcare
Every fall, we host an incredible group of individuals who speak about top trends in technology. Our annual conference, ONWARD, is a gathering of some […]
Jan 7, 2019
How Voice Commands Work
Voice commands are an accepted part of our daily lives — to the point where smart systems could replace the dog as a person’s best […]
Oct 19, 2018
Building a Brand Persona for Voice, Video, and Beyond
So what exactly is a brand persona anyway? Simply put, it’s the manifestation of a company’s brand being brought to life with… well, a persona. […]
Sep 27, 2018