Today, Yext announced a donation to the Thomas Jefferson High School for Science and Technology to support students pursuing a STEM education. Yext’s gift will be used to support the school's "Yext Computer Systems Lab," where senior students can conduct independent study in computer systems and software. This donation has particular meaning for several founding members of Yext, including Howard Lerman, CEO, Tom DIxon, COO, Sean MacIsaac, CTO, and Alok Bhushan, EVP of Finance, as they met for the first time as students at TJ high school. They are proud to give back to the school they credit for their early passion for technology, and ultimate success as entrepreneurs in the tech industry.
Today, Google released a significant update to the Google My Business API, which fuels Yext's PowerListings integration. With this update, Google is providing businesses more control over their location data and has added automation to a few steps in the process of managing a Google My Business account. Here's everything you need to know.
We’re proud to share today that Wendi Sturgis, Yext's Chief Customer Officer, has been named Chair of the Georgia Tech Advisory Board (GTAB). A Georgia Tech graduate with a B.S. degree in Industrial Management, Wendi is passionate about strengthening the school's engineering program and supporting younger generations, particularly women, in pursuing careers in tech.
We're always looking for ways to help you improve the information and content that appears online about your locations - from correcting inaccuracies in your data, which confuse customers, to powering real-time updates for enhanced content like photos and special offers. Today, we're introducing a new way to optimize your location data with Publisher Suggestions.
"Google began 2016 by firing a proverbial shot across the bow of the desktop SEO ship. But never fear, the organic search ship is not sunk yet. It may need a few repairs and enhancements, but it’s still a sea-worthy vessel." iProspect's Head of Owned Media, Steve Beatty, gives his perspective on how Google's removal of right rail paid search ads on desktop browsers is impacting millions in the local search community, including advertisers, agencies, experts, and SEOs alike.
Yext, the global leader in location data management, today announced Yext For Healthcare, industry-specific enhancements to the Yext Location Management Platform that will help health systems of all sizes solve their office, facility, and physician location data challenges both inside their organizations and across patient-facing websites, apps, maps, and search engines.
Yext's partnership with Denny's has helped the restaurant brand empower its franchisees and improve its local search performance, increasing search impressions 162% in the first year. Denny's rolled out Yext's platform in early 2015 across its 1,700 franchise restaurant locations to correct and enhance its location data in organic search results and capture the attention of mobile-empowered diners of all ages.
Last week, Yext's CMO Jeff Rohrs hosted a webinar with marketing expert Jay Baer focusing on mobile's disruption of the customer service industry. In today's digital world, the customer voice has been amplified to an unprecedented level, and just one negative review can cause a significant ripple effect. Baer shares his expertise on why customer service is the new marketing, and how brands can "hug their haters" to actually improve customer loyalty and increase business performance.
As a result of Google removing ads from the "right rail," we recently wrote about why businesses need to focus on appearing in local pack results. Google appears to agree with our approach, because this past Friday they updated their Google My Business (GMB) help page with a new post, "Improving your local ranking on Google." Find out what 5 steps businesses need to take to ensure a high ranking in Google's local search results.
Today Yext announced its exclusive partnership with goldenpages.be, Belgium's largest digital media company, giving them sole rights to leverage Yext's location management technology for small businesses in Belgium. Supported by Yext's PowerListings Network, the world's largest global listings network, goldenpages.be will be able to help its customers easily manage and update their location data on listing sites across the web in real-time, in order to engage local Belgian consumers, improve brand awareness, and drive more sales.