In today’s digital world, it takes just one dissatisfied customer posting their grievances online to cause a headache for an entire corporation. You can’t control what people say about you, but you can control how you react. Join Yext's new webinar to hear marketing expert Jay Baer and Yext CMO Jeff Rohrs discussing how to handle unhappy customers and best practices for online reputation management.
Yext announced the findings of the September 2015 commissioned study, The Total Economic Impact Of Yext Location Data Management, conducted by Forrester Consulting on behalf of Yext. The study examines the potential return on investment (ROI) enterprises may realize by deploying Yext to streamline their location management initiatives.
Google recently removed ads from the right rail of its search engine results page, sending shockwaves through the Search Engine Marketing and Search Engine Optimization worlds. Now, the only search results users see above the fold for local queries are ads and the local pack (including the map), which makes appearing in that local pack more critical than ever before. Join us for our webinar Tuesday, March 29th, at 1pm ET, with Local SEO Guide's Andrew Shotland and Yext’s Raj Nijjer, to learn why Google made this change, how it impacts desktop and mobile, and how to optimize for this new local search layout.
Google recently removed the right rail, paid search ads on desktops. As is the case for any big Google change, this development will cause a massive ripple effect impacting millions of advertisers, agencies, experts, and SEOs alike. Yext's new whitepaper, "Goodbye Right Rail: What Google Paid Search Changes Mean for Local Marketers," compiles insights from industry experts to break down exactly what this means for the digital marketing community, and what you can do today to optimize for this new format.
Last week, Crimson Marketing’s Moneyball for Marketing podcast featured Yext CMO Jeff Rohrs discussing how brands are using big data and marketing technology to help their businesses thrive. Listen to the full podcast recording to hear why "mobile" is not just a smartphone, but a consumer perspective, why offline is the new online, and how location data is the underpinning of everything digital marketers do in today's mobile-dominated ecosystem.
Pep Boys' AVP of Marketing, Rachel Silva, presented the auto-service brand's Yext-powered Instagram Monitoring program at MediaPost's Cross-Channel Marketing Summit. Pep Boys leverages Yext to track user-generated content in real-time and interact with consumers directly from the platform, in order to improve local engagement, drive better customer relationships, and build lasting loyalty.
By now you’ve noticed that Google has removed ads from its “right rail” on desktop search. Months in the rollout, this change to Google’s Search Engine Results Page (SERP) has significant implications, in that now more than ever, ranking in the local pack is critical for businesses.
Last week, we hosted a webinar on our Google integration featuring Yext's own CEO, Howard Lerman; VP of Product (and former Googler), Jon Kennell; and RVP of Partnerships, Bryan Rutcofsky. You can now view that webinar on-demand to learn about the details of the real-time integration, why this is a game-changing development for local search, and how you can get your business synced with Google today through the Yext platform!
Yext released a new eBook, the Yext Guide to Google My Business, to help marketers understand how to leverage Yext's new Google integration to gain more control over their location data on the world's largest search engine and map provider. Download the eBook now to learn everything you need to know about the integration, what this means for the local search industry, and how you can get your business synced with Google today!
Your customers use Google to locate you - shouldn't you be in control of the information they find? Join Yext this Thursday, February 25th at 1:00pm ET for the Yext Guide to Google My Business webinar, led by Yext's own Howard Lerman, CEO, Christian Ward, EVP of Strategic Partnerships, and Jon Kennell, VP of Product, to learn everything you need to know about Yext's new Google integration.