Yext Adds Salesforce Veteran Marc Ferrentino as EVP of Strategy

Yext today announced that it has added Marc Ferrentino, former Salesforce Chief Technical Architect, as its Executive Vice President of Strategy. Ferrentino is the third Salesforce veteran to join Yext's executive team in the past 18 months, following the hire of Steve Cakebread as CFO in late 2014 and Jeff Rohrs as CMO in 2015.

Feb 4, 2016

Going Places in 2016: Yext Launches New Pages Features and Expands PowerListings Network

At Yext, every new year brings new growth, opportunities, and challenges. In the 10 years since we started working in the local space (you read that right, we've been at this for a decade!) there have never been more tools, devices, apps, and platforms to help you do your job. That isn't to say it's become easier to navigate the market and make critical decisions for your business and career, which is why we're here to help. And we're kicking off 2016 with product updates for Enterprise customers that will help you win in this increasingly complex space.

Jan 12, 2016

Yext’s 2015 by the Numbers

As we kick off 2016, we're taking a look back to appreciate the major milestones and accomplishments Yext achieved in 2015. We expanded the PowerListings Network to over 100 publishers, passed the half-million mark of worldwide business locations powered by our platform, and grew the Yext team to 450 employees, just to name a few.

Jan 4, 2016

2016 Predictions: No.14 – The Rubber Meets the Road on Personalization

2016 is when the rubber is going to meet the road on personalization and targeting based on user context. With so many brands riding the big data wave, so many marketing technology companies pushing personalization as simplified products that don’t require code, and users expecting and reacting to more tailored experiences, we’re going to finally see bigger adoption.

Dec 23, 2015

2016 Predictions: No.13 – Vertical Directories & Beacons

2016 will be a year of change and a year of new technology adoption. Let's start with the changes. Over the past few years Google has made many changes that have tied organic and local rankings closer together and relying more on their traditional algorithm. This will have several implications for those trying to gain popularity in local search.

Dec 22, 2015

2016 Predictions: No.12 – Abandoning the Point Solution Model

We'll see a leap forward in the ability of customer acquisition software & services for local small businesses to show they're making money for SMBs. This leap will be driven in large part by growing challenges & competitive pressure from Google, Amazon, and others who are trying to connect local service providers with in-market consumers.

Dec 21, 2015

2016 Predictions: No.11 – Autonomous Cars and Mapping

In order to deliver passengers safely from Point A to Point B, location mapping services like Google, OpenStreetMap and Here need to form an alliance to share navigational data. The power of a combined dataset and resulting location datapoints will deliver a higher order of accuracy guaranteeing safe transportation while on vacation in the future.

Dec 18, 2015

2016 Predictions: No.10 – Location and Time Take Over

Naturally, in the world of local information and discovery, there will be a continuous evolution of tools and data sets that help digital marketers and brands reach their audience. When I think about the growth we've seen recently in mobile technology and the spend migration to mobile by brands, agencies, and platforms, it’s obvious that mobile and local usage will continue to increase massively.

Dec 17, 2015