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Search 2030: From Intent to Actions and Funnel to Flywheel
For years marketers have focused on reaching the right person, with the right message, at the right time; however, to succeed in this more diverse and tech-driven environment, marketers need to create a flywheel that involves the right strategy, with the right data and the right technology in order to improve their performance and better understand intent. Learn how to reduce the growing gap between the 20% of businesses that have managed to achieve high CXQ to avoid the danger of being left behind.
This session will examine data on how marketers can leverage AI to understand intent and explore new research from Microsoft on the customer experience quotient (CXQ). We will also review the concept of the marketing customer experience flywheel and discuss strategies to increase customer engagement to fuel your marketing flywheel.