What are Direct Answers?
A direct answer is a concise result like a knowledge card, phone number, calorie count, or other piece of information that addresses the intent expressed in the user’s query. Direct answers are possible when the search technology is using a knowledge graph to map the relationships between data as opposed to indexing keywords as index-based search does.
Leading search engines extract facts from web content to deliver direct answers to people’s questions — so when you search for something, you’re more likely to get a knowledge card or other similar response rather than a set of links.
In Yext Answers
Yext Answers is the only site search technology that returns direct answers, using the power of the Knowledge Graph.