EmployBridge Leverages Yext to Improve the Job Search for Customers
EmployBridge is one of the nation’s leaders in staffing solutions and workforce management strategies. The company — which today manages brands including ProLogistix, ProDrivers, Select Staffing, Remedy Intelligent Staffing, Westaff, RemX, Personnel One, Resource Accounting, and MedicalSolutions — spans over 490 locations throughout the U.S. and is the fastest growing national provider of staffing and workforce solutions.
“We operate with 12 brands currently,” explains Melissa Phillips, Director of Digital Operations. “And we have those brands organized into three groups — commercial staffing, what you might call light industrials, professional staffing, which does more white collar work, and our energy industry division.
Digital strategy is very important to EmployBridge’s business. “There are two distinct types of customers for us,” Phillips says. “There are clients — our employer customers out there in the marketplace. They use our services to place workers at their locations. Our digital focus, however, is on the recruiting side of the business — these are the people who work for us and represent us in the marketplace. All of the websites that you see, and the social sites that you see, are geared towards finding and attracting them.”
When EmployBridge merged with California-based Select Staffing in 2015, Phillips knew her team needed a platform to help them manage all of their new and existing digital knowledge. “When you bring two companies of our sizes together, the difficulty is in figuring out what’s duplicative,” she explains. “There was a lot of overlap — we had to consolidate offices, or move offices, or wait for lease terms to come up and then move into bigger offices. Our Google My Business was still very manual at that point, and Facebook was not very organized, either. So we both had been looking at possible partners to help us get our head around that problem. Yext was on the list, and we invited Yext to come present to us. We liked what we saw. It was cost-effective and seemed like a good win all around.”
The Yext Knowledge Engine Helps EmployBridge Manage the Digital Knowledge for Its Brands
EmployBridge uses Yext Listings, Pages, and Reviews to manage the public facts about its brand. The Yext Knowledge Engine enables brands like EmployBridge to manage the digital knowledge about their people, places, and products across their websites, mobile apps, internal systems, and the entire PowerListings® Network — over 100 maps, apps, search engines, GPS systems, and social networks including Google, Apple, Facebook, Bing, and Yahoo.
Now with over 30,000 live listings, EmployBridge has significantly increased its reach throughout intelligent search. In its first year since launching with Yext, the company has experienced a 33% increase in impressions and a 12% lift in listings profile views.
“Once we had all of our data in a single system — and had a cohesive, mobile-responsive website — we got to the point where we became very focused on local search,” says Phillips. “We were very aware of the rise in ‘near me’ searches, and we wanted to be the answer to ‘jobs near me.’ Knowing that reviews are very influential when it comes to local search, EmployBridge started utilizing Yext Reviews, and immediately we started seeing results.”
EmployBridge uses Yext Reviews to unlock its true rating by generating authentic reviews directly from its customers, and managing and responding to reviews across the digital ecosystem. In the first 6 months that EmployBridge used Yext Reviews, the company’s average rating improved by .9 stars.
Phillips understands that customers will typically only leave a review if they’ve had an extremely negative or positive experience, which isn’t representative of the EmployBridge customer base as a whole. “Company reviews are like anything else. If you have a bad experience with someone and you can’t get an answer, then you go give a bad review online. So some of our reviews were lower than what we felt like was the reality. Once we were able to reach out to people directly, and say, ‘Hi you’ve experienced working with us for the first time in the last week and we’d like you to review us,’ the rise in star ratings was immediate. We were maybe averaging a 3 at the time. Now we are a little bit over a 4. So it’s made a full star difference.”
Phillips sees mobile as becoming increasingly important to the job hunting experience. “Everything that we have is mobile responsive, all the way through the on-boarding process,” she says. “Someone can find a job, apply to a job, get the job, and then onboard with the job all from their mobile phone — and 50% of them do. Yext plays an important role in helping us ensure that our information is accessible and accurate across all devices. I recommend Yext wherever I go.“