MAX Burgers Drives Easier Search Discoverability With Yext
- 100+ Restaurants
- Luleå, Sweden
MAX Burgers is a Swedish fast food chain with over 100 locations across Scandinavia, Poland, and Egypt.
“We are a family-owned business and recently celebrated our 50th anniversary in Sweden,” says Kristoffer Stenqvist, Head of Media & Digital Marketing at MAX Burgers. “Our mission is to make the world a tastier place.”
Committed to making a difference, MAX has pledged to reduce its carbon footprint and red-meat consumption across the communities it serves. To align, MAX recently went through a rebrand from MAX Hamburgers to simply MAX Burgers or MAX.
“We believe that if you’re part of the problem, you need to be a part of the solution. If our society is going to survive, and the planet for that matter, we need to eat a lot less red meat going forward,” says Stenqvist.
With a whole menu of vegetarian burgers and the world’s first climate-positive burger, MAX is leading the fast-food industry with its commitment to sustainability. It is one of two companies globally that is carbon-positive and has an ambitious goal to sell more meatless burgers than meat burgers by 2022.
Prior to working with Yext, MAX relied on several vendors to manage its brand information across the web. This fragmented ecosystem created a lot of barriers for MAX.
“We could not get a clear overview of our assets and our information, not to mention the difficulty of obtaining useful insights and analyzing the results,” explains Stenqvist. “Our digital philosophy stems from the immediacy of our customer’s journey. We need to ensure all our channels align to our customers’ needs.”
“Let’s say you’re on a road trip with your family,” he says. “Your car is crammed with luggage, it’s hot, and the kids are hungry and screaming. Its mayhem. The only thing on your mind is to find a good place to eat. The best thing we can do is provide you with the relevant information to solve your problem.”
With Yext, MAX has full control over their location and brand information across search and discovery sites. MAX also uses Yext to monitor its brand reputation. “It’s such a relief to be able to rely on Yext, knowing all our data is up to date on all of our platforms,” says Stenqvist.
“Quite simply, Yext helps us appear more accessible to our customers,” explains Stenqvist. “With a centralized platform, Yext empowers us to take our work to the next level. We’ve connected our internal backend API to Yext which enables us to manage our brand information on cruise control and get performance analytics back in near real time. We have access to data and insights we didn’t have before and can narrow our marketing activities to the specific areas where we are located.”
The next step for MAX is getting restaurant managers up and running with Yext to power menu data across publishers. “We are planning to build an API for this as well so our menu data can be synced everywhere from our website and app, to Google and beyond.”
Since launch, Max Burgers has experienced 40% year-over-year growth in clicks on their listings — this includes 40% year-over-year growth in direction clicks, 64% year-over-year growth in website clicks, and 26% year-over-year growth in phone call clicks.