Attract and retain more patients
with the Healthcare Knowledge Graph
The Yext Healthcare Knowledge Graph is purpose-built to help health systems of all sizes solve their office, facility, and physician fact challenges, make their providers more discoverable in search, and ultimately attract new patients in the moments that matter most.
Three out of four patients are searching for providers (not physical locations) online, and only 17% of patients consult a health system website before making an appointment. The best way to acquire patients is to ensure your provider data outside of your website is consistent with what’s on your website. Yext offers unmatched distribution of your doctor profiles and facility listings across Google, Yelp, Vitals, Wellness.com, and more than 100 major multi-category sites. Fix the data that appears to patients and make it easier for them to find providers.
Showcase crucial information about your physicians and facilities when patients search. Yext’s industry-leading features let you highlight office name, accepted insurance, physician education, training, and certifications — every way and everywhere patients search, in critical moments of need. Add Yext Knowledge Tags to the existing provider profiles on your own website to power that same data in intelligent search results and make your providers more discoverable.
Have a doctor who has left or joined your system? Did you acquire a new health system? Store and manage the key information about providers and facilities that’s scattered across your credentialing, electronic health records, CRM, web content management, or other systems — like doctor specialties, insurance accepted, map markers, department entrances, and more — in a single, scalable platform. No longer will you face lags in reimbursement due to incorrect provider locations. No longer will you have late or missed appointments due to incorrect data. Patients will be more likely to show up to the right location and on time and you can maximize for optimal patient experience.
Only Yext’s patented approach to Duplicate Suppression can solve the problem of duplicate provider data according to each site's best practices. Duplicate Suppression signals that publishers and search engines should ignore redundant profiles of the same provider, stop trying to replace them, and should instead direct patients to the correct information.
Your patients are your most important source of feedback. Their ratings and reviews impact how search engines and other patients make decisions about your doctors and facilities everyday. If you don’t pay attention to this important source of patient feedback, you could be missing opportunities to provide a better patient experience and leaving revenue on the table.
Uncover new opportunities to improve your patient experience with tools like Reviews Insights, Competitive Intelligence, and Sentiment Analysis. Then help your providers maximize their opportunity to stand out by using Review Response to engage their patients.
We believe that healthcare organizations should have flexibility in the partners they choose to work with, and our platform is designed to work well with all partners, from reputation management to credentialing to appointment scheduling and more. Our integrations with our partners give healthcare organizations the opportunity to manage data in one place and sync it with any partner you work with.
“From high-level industry developments to the tiniest details of a search engine algorithm update, Yext is a true partner. Once we switched over to Yext, we were able to effectively manage both of the central components of our marketing strategy – local customer engagement and recruiting – into one centralized platform.”
“Yext is helping us drive our key brand message of ‘Book Online, Anytime’ onto the digital ecosystem big time. We’re getting 15,000-20,000 online appointments per month. Yext helped drive more patients to our website, which in turn allowed us to convert more patients into appointments. The additional traffic, coupled with ENTA’s own online booking platform, contributed to a year over year online appointment growth of greater than 200%.”
A single source of truth for the public facts about your business.
Your centralized hub to manage all the facts consumers seek about you — from locations, professional credentials, events, products, and everything in between. The customer journey starts with a question, and your Knowledge Graph has the answer.