In Search Of

The podcast about how brands and consumers navigate facts, truth, and trust online.

In Search Of tells the stories — from all sides — about the way we look for information and ask questions online, who answers when we do, how tech plays into all of it, and how the conditions around our modern relationship with “the truth” are transforming how we behave as consumers.

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Newest Episode

Introducing In Search Of

Pop into our teaser episode and listen to hosts Christian Ward and Duane Forrester introduce themselves and give a preview of the stories to come.      


 
 

Meet the Hosts

Christian Ward

Executive Vice President & Chief Data Officer, Yext

Christian J. Ward is the Executive Vice President and Chief Data Officer at Yext focused on the expanding applications of knowledge graphs and data asset optimization. His focus is to help Yext clients identify, value, and structure their knowledge graphs to maximize their data value. Ward is the co-author of the Amazon top release Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships and has developed and executed hundreds of data partnerships around the world, from small entrepreneurial firms to the world’s largest data companies. Ward has served as Chief Data Officer of SourceMedia, Chief Data Officer of Infogroup, and Global Head of Content Innovation at Thomson Reuters, among other roles. He has been quoted in publications like the Wall Street Journal, Forbes, Fortune, GeoMarketing, StreetFight, and Search Engine Journal and he speaks frequently on data strategy, partnerships, and the future influence of data.


Duane Forrester

Vice President, Industry Insights, Yext

Duane Forrester is the Vice President of Industry Insights for Yext, leading industry outreach, evangelism and authorship for the company. Between Microsoft and Yext, he was the VP, Operations with Bruce Clay, Inc, where he lead the operations for organic and paid search, social, content and design.

Prior to moving to BCI, he was a Sr. Product Manager responsible for Bing’s Webmaster Program, focused on helping small, medium and enterprise businesses improve their digital marketing efforts and part of the team that launched Schema.org. Previously, he was an inhouse SEM running the SEO program for MSN in the US & Americas. He's also the founding co-chair of SEMPO's In-House SEM Committee, was formerly on the Board of Directors for SEMPO and is the author of two books: How To Make Money With Your Blog & Turn Clicks Into Customers.

Duane has written for publications ranging from SearchEngineLand and DuctTape Marketing, to Entrepreneur Magazine, the New York Times and Inc. He actively advised startups and large corporations, and even spent time advising the staff who maintain the White House's websites.

Search + Your
Redesign

Investing in a website redesign? Make sure your website is smart — not just pretty. Learn why search is actually the most important part of your redesign.
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Futureproof
Your Brand

The future feels unpredictable for all of us right now. But there are several key actions your brand can take to manage that uncertainty today — while preparing for what comes next.
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Search Is
Mission Critical

When a customer has an urgent need and goes online to search for answers, that creates a pivotal moment for your business. Learn how a brand’s ability to deliver answers impacts consumer trust — and more.
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Try Yext Answers free for 90 days.

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