Research and studies from the Yext data science/research team.https://www.yext.com/research/en-ushttps://www.yext.com/research/articles/active-digital-presence-goes-with-more-customer-actions/https://www.yext.com/research/articles/active-digital-presence-goes-with-more-customer-actions/Across four business sizes and 10 industries, three studies examine how platform presence and regular updates relate to calls, website clicks, and direction requests.Sat, 29 Aug 2026 00:00:00 GMThttps://www.yext.com/research/articles/ai-citation-behavior-across-models-consistent-source-preferences-across-a-growing-ai-landscape/https://www.yext.com/research/articles/ai-citation-behavior-across-models-consistent-source-preferences-across-a-growing-ai-landscape/AI assistants default to location-on answers. Across 155.5M citations and 1,623 brands, 80% pointed to listings or websites — outpacing Wikipedia 5.8 to 1.Wed, 01 Jul 2026 00:00:00 GMThttps://www.yext.com/research/articles/ai-page-citations-specific-intents-need-specific-pages/https://www.yext.com/research/articles/ai-page-citations-specific-intents-need-specific-pages/A research brief on how AI citations move from local pages to intent pages when a query names a specific service or product intent.Wed, 01 Jul 2026 00:00:00 GMThttps://www.yext.com/research/articles/profiles-performance-good-profiles-are-graded-on-a-curve/https://www.yext.com/research/articles/profiles-performance-good-profiles-are-graded-on-a-curve/Across 500 brands and 600,000 U.S. locations, a profile's standing against nearby competitors predicted its customer actions — and that standing moved monthly.Thu, 30 Apr 2026 00:00:00 GMThttps://www.yext.com/research/articles/ai-citation-behavior-across-models/https://www.yext.com/research/articles/ai-citation-behavior-across-models/Each AI Model Cites Differently. That Matters More Than Most Businesses Realize.Tue, 28 Apr 2026 00:00:00 GMThttps://www.yext.com/research/articles/when-ai-shops-for-you-the-retail-battle-for-citations/https://www.yext.com/research/articles/when-ai-shops-for-you-the-retail-battle-for-citations/265,000 AI citations tell us how generative models decide which retailers to trust and quote.Tue, 28 Apr 2026 00:00:00 GMThttps://www.yext.com/research/articles/introducing-elo-for-google-rank-study/https://www.yext.com/research/articles/introducing-elo-for-google-rank-study/A step-by-step walkthrough of 21.6 million search results, from raw data to validated findings, with every filtering decision shown transparently.Tue, 03 Mar 2026 00:00:00 GMThttps://www.yext.com/research/articles/ai-citation-refresh-january-2026-dashboard/https://www.yext.com/research/articles/ai-citation-refresh-january-2026-dashboard/Each AI model cites differently -- 17.2M citations analyzed across Claude, Gemini, Perplexity, and SearchGPT, broken down by sector and control category.Sun, 01 Feb 2026 00:00:00 GMThttps://www.yext.com/research/articles/introducing-elo-for-google-rank/https://www.yext.com/research/articles/introducing-elo-for-google-rank/Across 21.6 million local search results, businesses actively managing their digital presence rank 2.71 positions higher within one mile.Sun, 01 Feb 2026 00:00:00 GMThttps://www.yext.com/research/articles/converting-scout-index-to-h3-grid-system/https://www.yext.com/research/articles/converting-scout-index-to-h3-grid-system/Yext's Scout Index now uses a smarter global mapping system — replacing outdated ZIP codes with a uniform hexagonal grid that delivers more accurate, consistent search visibility data across the U.S., Europe, the U.K., and Australia.Tue, 16 Dec 2025 00:00:00 GMThttps://www.yext.com/research/articles/advantage-for-ai-in-financial-services/https://www.yext.com/research/articles/advantage-for-ai-in-financial-services/A 2.3M citation analysis reveals how financial brands can take direct control of their AI visibility and how brand websites dominate 47% of all citationsWed, 29 Oct 2025 00:00:00 GMThttps://www.yext.com/research/articles/ai-citations-user-locations-query-context/https://www.yext.com/research/articles/ai-citations-user-locations-query-context/Location-Level Analysis of 6.8 Million AI Citations Reveals Why Geographic Context Should Be the Foundation of Brand Visibility StrategyThu, 09 Oct 2025 00:00:00 GMThttps://www.yext.com/research/articles/best-practices-will-only-take-you-so-far/https://www.yext.com/research/articles/best-practices-will-only-take-you-so-far/A statistical look at regional and industry variation in local SEO ranking factorsMon, 04 Aug 2025 00:00:00 GMThttps://www.yext.com/research/articles/building-a-monthly-digital-brand-visibility-observatory/https://www.yext.com/research/articles/building-a-monthly-digital-brand-visibility-observatory/Background and methods for collecting 2 billion monthly data points for the Scout IndexMon, 04 Aug 2025 00:00:00 GMThttps://www.yext.com/research/articles/optimizing-keyword-selection-for-local-seo/https://www.yext.com/research/articles/optimizing-keyword-selection-for-local-seo/The local competition advantage: select optimal keywords based on local competitors.Mon, 04 Aug 2025 00:00:00 GMThttps://www.yext.com/research/articles/impact-of-serp-ranking-on-engagement/https://www.yext.com/research/articles/impact-of-serp-ranking-on-engagement/Investigating CTR performance & Highlights in Unique YMYL BehaviorTue, 01 Jul 2025 00:00:00 GMThttps://www.yext.com/research/articles/yext-research-journal-july-2025/https://www.yext.com/research/articles/yext-research-journal-july-2025/An introduction to Yext Research: a monthly brand visibility observatory, why generic SEO advice falls short, and optimizing local keyword selection.Tue, 01 Jul 2025 00:00:00 GMT