Don’t be the brand without the answers.
Whitepaper: Do You Really Know Who is Answering Questions About Your Brand?
What’s inside:
The way people search has changed: we ask specific questions of search engines because we trust the search ecosystem will provide a specific answer. But what about when the answers aren’t relevant — or accurate?
Yext conducted research and uncovered that major companies — including retail companies — are leaving themselves exposed by failing to deliver answers to the questions their customers are asking in search.
We found:
82% of common questions about Fortune 500 companies are answered by sources other than the brand
86% of common questions about Fortune 500 retail companies are answered by sources other than the brand
Download our research to discover what brands risk by failing to deliver answers to customer questions.
Get the free whitepaper