Don’t be the brand without the answers.
Whitepaper: Do You Really Know Who is Answering Questions About Your Brand?
What’s inside:
The way people search has changed: we ask specific questions of search engines because we trust the search ecosystem will provide a specific answer. But what about when the answers aren’t relevant — or accurate?
Yext conducted research and uncovered that major companies — including financial services companies — are leaving themselves exposed by failing to deliver answers to the questions their customers are asking in search.
We found 77% of common questions about financial services companies are answered by sources other than the brand.
Download our research to discover what financial services companies risk by failing to deliver answers to customer questions.
Get the free whitepaper