How much is bad data costing you?

Consumers have more options than ever, which means that maintaining accurate information about your business online — wherever they can find you — is more important than ever.

With this calculator, you’ll be able to see just how much bad data could be costing your business and learn how you can address it.

What is your business name?

How many physical {{entityLabel}} do you have?

What is your average order value?

$
.00

How accurate is your online business data?

Take the accuracy percentage you received when scanning your business and enter it below.

%

The number above is an estimate of the percentage of time consumers see correct information about your business when they search for you.

If you haven’t scanned your business yet, you can scan one of your locations here to get an accuracy percentage estimate:

Your scan returned a 72 and has been updated above!

Click to continue...

What industry are you in?

Select the industry and subvertical in which your business operates. This information will be used to estimate web traffic across your online listings.

Option: If you know the total number of Google My Business impressions your business receives per year, you can enter it here:

Annual GMB Impressions per {{entityLabel | singular}}

Bad data could be costing {{nameOfBusiness}} {{ sales['DIFFERENCE'] | currency:"$":0}} per year.

Based on an annual estimate of {{totalImpressions['CURRENT'] | number:0 }} impressions and data accuracy rate of {{accuracyRate}}%, inaccurate information about your business will be seen roughly {{accurateImpressions['DIFFERENCE'] | number:0 }} times by potential customers ({{100-accuracyRate}}% of your total impressions) every year.

Customers who work with Yext have seen a 30% lift in impressions, which could drive an additional {{ sales['OPTIMIZED'] * 0.3 | currency:"$":0 }} in annual revenue for your business


Business Name

Industry

Sub-Vertical

Hover over the tooltips below to see exactly how we calculated each number.

Inputs Performance Today Optimized Performance Opportunity Cost
Annual Impressions
per {{entityLabel | singular | capital}}
{{ estAnnualImpressionsPerLoc | number:0 }}
impressions per {{entityLabel | singular}}
{{ estAnnualImpressionsPerLoc | number:0 }}
impressions per {{entityLabel | singular}}
-
Number of {{entityLabel | capital}}
{{ totalImpressions['CURRENT'] | number:0 }}
total impressions
{{ totalImpressions['OPTIMIZED'] | number:0 }}
total impressions
-
Impressions with
Accurate Information
%
{{ accurateImpressions['CURRENT'] | number:0 }}
{{ accuracyRate }}% of Total Impressions
{{ accurateImpressions['OPTIMIZED'] | number:0 }}
100% of Total Impressions
{{ accurateImpressions['DIFFERENCE'] | number:0 }}
{{ 100-accuracyRate }}% of Total Impressions
Impression Action
Rate
%
{{ actions['CURRENT'] | number:0 }}
Actions Taken
{{ actions['OPTIMIZED'] | number:0 }}
Actions Taken
{{ actions['DIFFERENCE'] | number:0 }}
Actions Taken
Online to
Offline Rate
%
{{ storeVistors['CURRENT'] | number:0 }}
Store Visitors
{{ storeVistors['OPTIMIZED'] | number:0 }}
Store Visitors
{{ storeVistors['DIFFERENCE'] | number:0 }}
Store Visitors
In Store
Conversion Rate
%
{{ purchases['CURRENT'] | number:0 }}
Purchases
{{ purchases['OPTIMIZED'] | number:0 }}
Purchases
{{ purchases['DIFFERENCE'] | number:0 }}
Purchases
In Store Sale
Per Customer
$
{{ sales['CURRENT'] | currency:"$":0 }}
Sales
{{ sales['OPTIMIZED'] | currency:"$":0 }}
Sales
{{ sales['DIFFERENCE'] | currency:"$":0 }}
Sales

1Think with Google, May 2016.

The estimates and assumptions used in this calculator are based on a sample of existing Yext customers and may not be representative of your business. Use of other estimates and assumptions, including those more representative of your business, could significantly alter the estimated results. Actual results will vary and return is not guaranteed.

Yext, Inc. and its affiliates ("Yext") do not make any guarantee or other promise as to any results that may be obtained using Yext's products and/or services or the accuracy or completeness of this tool or any data or assumptions herein. Any results or outputs obtained from using this tool are for informational purposes only and must not be relied upon or distributed externally outside your organization. To the maximum extent permitted by law, Yext disclaims any and all liability related to your use of this tool.