Yext PowerListings: FAQs

Questions about using Yext? We’re here to help.

What is Yext’s mission?

Our mission at Yext is simple: Put companies in control of their digital knowledge everywhere.

We believe companies are the most authoritative source on their people, products, and locations. While this may seem self-evident, it isn’t. That’s why Yext continues to advocate for the primacy of business-generated digital knowledge with all of the intelligent services with which we work.

What type of information can businesses control on Yext?

At Yext, our customers update millions of pieces of digital knowledge every month. What are they changing? Here’s just a sampling:

  • Store addresses, phone numbers, and GPS coordinates
  • Hours of operation due to holidays or emergencies
  • Photos and videos
  • Seasonal specials and related content

How does Yext work?

Yext’s industry-leading Knowledge Network of 100+ digital maps, apps, social networks, GPS systems, and search engines provide the breadth, speed, and accuracy you need to holistically manage the public facts about your business. Our direct integrations put you in control of how your business listings appeareverywhere consumers search.

How can I sign up for Yext and how much does it cost?

Yext is a paid service. If you’re buying Yext for a single location, you can get started online by choosing a PowerListings plan.

Four different plans are available, based on where you want to control your listings and optional premium features like Review Monitoring and Analytics.

Yext also partners with Yahoo to allow business owners to claim a Yahoo Free Basic Listing, free of charge.

How do I update my business information on Yahoo?

Yext powers both paid and free Yahoo claims. Yext is the only provider with a direct integration that allows companies to update their Yahoo listings at scale. In 2015, Yahoo tapped Yext to manage its Yahoo Local Business Claims process.

You automatically receive access to Yext when you create a Yahoo Free Basic Listing account. From your Yext dashboard you will be able to verify your business information on Yahoo, including Business Name, Categories, Phone Number, and Address. You may also add your business email and a website URL.

Any changes to information in your Yahoo business listing must be verified through proof of business information, an official document that shows your business name and address, such as a lease or utility bill. A copy of this can be submitted to Yahoo through the Yext dashboard. Once submitted, Yahoo will review your document(s), at which point they will determine if the requested changes are approved. Please note, there is no guarantee that Yahoo will approve all requested changes to your business listing.

Regardless, claiming your business listing on Yahoo via their Local Business Claims process is very valuable. By taking advantage of it, small business owners can help make sure their business listings are showing up accurately on Yahoo and ensure customers find the correct information online.

Learn more about using Yext to manage Yahoo business listings.

I’m not a Yext customer, and I think Yext changed my business information online. What should I do?

Yext does not change or alter business information online without consent from our clients. In fact, unless we are working directly with a business, we do not have access or authority to change any online information for that business.

Due to the dynamic nature of the search industry and how publishers constantly refresh their own databases, it is possible that your information changed inadvertently.

If you see that your business Facebook page has changed and you are not a Yext customer, this may have happened for one of the following reasons:

  • Rights were given to Yext by Partner Resellers, professional marketers, digital agencies, SEO consultancies, web developers, and social media managers that manage digital knowledge on behalf of businesses
  • You own a franchise location and your brand’s corporate marketing department has purchased Yext on your behalf

If this happens to you and you are a Yext customer, please reach out to the Partner or Enterprise customer who has changed your business information. If you are unsure about who changed your business info, email with your business name and contact information.

I’m a Yext customer, and I think Yext incorrectly changed my business information online. What should I do?

If your information has been changed incorrectly, please contact your Account Manager, whose contact information can be found in your Yext account.

If you do not have your Account Manager’s information, please reach out to our Support Team at, and a Yext representative will assist you.

Why is my business information incorrect online and how can I correct it?

Search engine algorithms curate results based on a diverse set of information types, which can often lead to duplicative and conflicting information online. A search engine’s algorithm delivers what it believes is the most accurate answer to the user based on its assessment of each source’s authority and reliability.

These information types include, but are not limited to:

  • Data aggregators
  • Governmental records
  • Incorporation documents
  • Information from business owners
  • Public records
  • Publications
  • User suggestions
  • Websites

There are a few ways to correct your digital knowledge, some of which are quicker than others. You can manually update information on each site by adding your business information to each individual publisher. You can also leverage a tool like Yext. Yext is just one solution that businesses can use to manage their data across the web, and going through us is not required. Our mission is to put businesses in control of their information everywhere it lives online and provide them with a central source of truth to update their information on search engines, directory sites, maps, apps, etc., in near real time.

If you are already a Yext customer and find some incorrect data about your business, contact your Account Manager, whose contact information can be found in your Yext account.

Learn more about cleaning up incorrect data with Yext.

How does a Yext subscription and billing work?

For single-location business plans, Yext can be purchased with a credit card. All plans are billed annually.

What happens when I cancel my Yext subscription?

Yext does not hold your data hostage. Cancelling your Yext subscription does not overwrite the updates you have already made through Yext, and Yext will not force your listings to revert.

When you cancel your subscription, Yext no longer sends your digital knowledge to the sites in the Knowledge Network. Afterwards, your digital knowledge becomes subject to the normal data compilation process of each publisher, which may result in your data and content changing over time.

Learn why Yext does not hold your data hostage.