ONWARD On Demand

Hear from technology, search, and marketing leaders on how AI-powered services are shaping brand strategies.

From CMO to CEO: What Knowledge is Power?

The leap from CMO to CEO is one that many have contemplated, but few have made. After leading marketing for such iconic brands as Pepsi, Denny’s, and Jack-in-the-Box, Frances Allen was named CEO of Boston Market in May 2018. Join as we learn what life is like running the business and what advice she has for marketers as they look to work better with their C-Suites–or ponder their own executive move from marketing.

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