ONWARD On Demand

Zero-Click Searches: The Good, the Bad, the Ugly

Zero-click searches are on the rise. New features in search results — knowledge cards, featured snippets, local packs, ads, FAQs, and more — meet consumer intent directly on the search results page. That means click-through rates and webpage traffic can drop, even for brands and content that capture the coveted “position zero.” This session examines what this means for marketers: how to rank in an increasingly complex ecosystem, new metrics that matter, opportunities for engagement directly in a search experience, and tactics that will drive clicks. Listen as this panel of expert search marketers explore these changes and suggest pathways to success.

Yext Search Experience Cloud

See how we can help you deliver brand verified answers everywhere consumers search.
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