Why Your Brand Needs to Be Answers-Ready

How to Win in the New Era of Search

resources-publications-header-AnswersReady-US-en

What’s inside:

50% of searches contain 4 or more words — consumers are asking increasingly complex questions, whether they’re typing into a box on a screen or speaking aloud to Alexa, Siri, or Cortana. Search results are rapidly shifting from links to direct answers, reframing consumer expectations.

In this eBook, you’ll discover:

  • How changing search behavior reveals customer intent
  • Why answering questions drives conversions
  • Key strategies for success in an answers-first world
Get the free eBook
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