Publications

Listings and Landing Pages: A Powerful Pairing

Measuring the Impact of Local Landing Pages on Listings Search Impressions

What's inside:

Do your business listings on Google, Yelp, and other third-party sites link to your brand homepage — or to the landing page for that specific location? In this report, you'll discover:

  • The way the evolution of intelligent search and discovery services is changing consumer expectations
  • Why optimizing local landing pages with structured data is an essential step in your digital marketing plan
  • How effective links from your listings can have a positive impact on your brand's search impressions
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