What's inside:

Do your business listings on Google, Yelp, and other third-party sites link to your brand homepage — or to the landing page for that specific location? In this report, you'll discover:

• The way the evolution of intelligent search and discovery services is changing consumer expectations
• Why optimizing local landing pages with structured data is an essential step in your digital marketing plan
• How effective links from your listings can have a positive impact on your brand's search impressions