Search Wars: Christian Ward
Search is central to our daily lives — but there's a lot happening behind the search box that doesn't get the headline treatment. In this debut episode, our host Christian Ward, Chief Data Officer at Yext, introduces this podcast season, which will dive into everything from the “AI-ification” of search to the impact of upstart, privacy-focused search engines.
Christian J. Ward
EVP, Chief Data Officer
Christian J. Ward is the Executive Vice President and Chief Data Officer at Yext focused on the expanding applications of knowledge graphs and data asset optimization. His focus is to help Yext clients identify, value, and structure their knowledge graphs to maximize their data value. Ward is the co-author of the Amazon top release Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships and has developed and executed hundreds of data partnerships around the world, from small entrepreneurial firms to the world’s largest data companies. Ward has served as Chief Data Officer of SourceMedia, Chief Data Officer of Infogroup, and Global Head of Content Innovation at Thomson Reuters, among other roles. He has been quoted in publications like the Wall Street Journal, Forbes, Fortune, GeoMarketing, StreetFight, and Search Engine Journal and he speaks frequently on data strategy, partnerships, and the future influence of data.
The Next Wave: Steve Kalifowitz
May 6, 2021
As Chief Marketing Officer at Crypto.com, Steve Kalifowitz has a front row seat to the crypto boom — and a unique ability to explain and evangelize the space to both experts and newcomers. In this episode, you’ll hear about the shift to major companies (like Tesla) accepting bitcoin, bold predictions for the future of cryptocurrencies, how you should be thinking about NFTs, and more.
The Next Wave: Seth Godin
Apr 15, 2021
As a 2018 inductee to the Marketing Hall of Fame, author, speaker, and tech founder Seth Godin knows a thing or two about the marketing landscape. In this episode, you’ll hear from Godin about marketing to the “smallest viable audience” and what common mistakes marketers make — plus some surprising predictions for the future.
The Next Wave: April Underwood
Apr 29, 2021
In this episode, which sees Underwood drawing on her local expertise as well as her background as Chief Product Officer at Slack, you’ll hear about what the future of empowering local businesses looks like, how to embrace a successful digital transformation and predictions on the future of in-person versus remote work.