Webinar

From Keywords to Questions: Strategies for the New Customer Journey

AI-powered search services like Google and Alexa keep getting smarter, and consumer expectations keep rising. People now ask complex questions in search, and they expect accurate answers — everywhere.

AI-powered search services like Google and Alexa keep getting smarter, and consumer expectations keep rising. People now ask complex questions in search, and they expect accurate answers — everywhere.

In this webinar, you'll discover:

  • Ways new search experiences are changing consumer expectations

  • Why your brand needs to build its own knowledge graph

  • How to implement an answers-first digital marketing strategy

Marc Ferrentino
Chief Strategy Officer