Figuring out what online consumers want is no longer a guessing game: their questions, needs, and intentions are more evident and actionable than ever. Users who search on company websites are 1.8x more likely to convert than those who don't — and the 15% of visitors who use the site search feature account for 45% of revenue! This presents both an opportunity to brands and an existential challenge — can your brand serve, capture, and retain the high-intent, conversion-ready users who come to your website seeking answers?
Join this webinar to learn how BBVA did exactly that, by combining the power of Adobe Experience Manager with cutting-edge search technology from Yext.
From this webinar, you'll take away actionable insights on:
How search is every marketer's secret weapon — and how it helps understand customers' intent, serve them up the content they want, and maximize the value of your website
How Yext and Adobe are joining forces to transform the martech stack and enable companies to meet customers' ever-heightening expectations
What BBVA has learned from paying attention to the questions its customers are asking
How to start developing a search-first strategy for your business