How Cherry Creek Mortgage Transformed the Home-Buyer Experience


In this session, we will share how Cherry Creek Mortgage is transforming its business with intent marketing tactics.

To deliver a best-in-class customer experience, you need industry-leading mortgage loan officer experience. Cherry Creek Mortgage is closing the experience gap using natural language understanding (NLU) to identify customer intent and inform marketing tactics. As a result, home buyers are expertly guided through marketing, origination, closing, and servicing.

Join Yext and Cherry Creek Mortgage to hear how they worked together to transform their customer experience, leading to 272% lift in click to call.

We'll discuss:

  • Improving marketing and loan officer speed and efficiency to reach customers
  • How marketing firms are using intent marketing to reimagine the home buyer experience
  • Use case examples for delivering reputation management strategies
Shane Closser Headshot

Shane Closser

Head of Industry, Financial Services

David Arnett Headshot

David Arnett

Chief Marketing Officer

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