Beyond the Hype: Realistic Insights on Generative AI in Content Marketing

Every day after today you’re going to be so much closer to needing AI to scale your marketing strategy – don't fall behind.

Tune into this discussion with Christian Ward, Chief Data Officer at Yext and Kelsey Voss, Principal Analyst, Insider Intelligence at eMarketer, to hear their take on generative AI and the impact it will have on content marketing.

Watch to learn:

  • Where generative AI will have the biggest impact in content marketing

  • How to use generative AI to fine-tune existing content to increase reach and outshine your competition

  • Generative AI's limitations, drawbacks, and where the human touch is indispensable

  • How to kick off your AI-led content strategy

Christian J. Ward
EVP, Chief Data Officer
Kelsey Voss
Principal Analyst