No Wrong Answers—Making or Breaking Customer Trust
In moments of crisis, it isn’t just important for brands to deliver accurate, timely answers—it’s essential in order to win and maintain customer trust. Now more than ever, companies must make it a priority to deliver brand-verified answers straight from the source, wherever their customers are searching.
In a Tech-Talk moderated by eMarketer, our own Duane Forrester shares how brands can leverage natural language processing (NLP) and intent marketing to build a responsive, intuitive search ecosystem.
In this webinar, you’ll discover:
- How search can impact consumer trust in three key make-or-break moments
- How to leverage NLP and intent marketing to win and sustain a high level of customer trust
- What marketing tech stack mix is required to support an accurate and efficient search experience