Date Apr 25 · 8:00 AM - 9:00 AM PDT

Search optimization is constantly evolving, with new technologies like artificial intelligence, machine learning, voice interfaces, and visual search changing how customers find and engage with brands. The result? SEO now goes beyond only making your brand visible; it’s about diversifying your digital presence to break through the noise in a highly fragmented digital landscape. 

Join Yext and our partners for Yext Insights: SEO, a virtual event featuring a keynote from Christian Ward, Yext's EVP and Chief Data Officer. During the keynote, Christian will share new research, practical insights, and strategies to:

  • Navigate the decentralization of search as AI chatbots and virtual agents gain popularity

  • Embrace the shift toward search-generative experiences 

  • Understand how search and AI reference dozens of sources for data accuracy

After the keynote, participants can join one of four breakout sessions with our presenters and partners to dive into insights covering specific industries, such as healthcare, financial services, retail, food and beverage, and hospitality.

Don’t miss out on an opportunity to learn an unexpected hero of your digital strategy.

SPEAKERS
Avatar of Duane Forrester DF
Duane Forrester
VP, Industry Insights
Yext
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Avatar of Derick Jaros DJ
Derick Jaros
Head of Industry, eCommerce
Yext
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Avatar of Carrie Liken CL
Carrie Liken
Head of Industry, Healthcare
Yext
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Avatar of Shane Closser SC
Shane Closser
Head of Industry, Financial Services
Yext
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Avatar of Matt Klawitter MK
Matt Klawitter
Sr. Digital Access Strategist
Beacon Health System, Inc.
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Avatar of Christian J. Ward CJ
Christian J. Ward
Chief Data Officer
Yext
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Avatar of Pat McQueen PM
Pat McQueen
Head of Product Strategy
Code and Theory
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Avatar of Katie Cunningham KC
Katie Cunningham
Associate Connections Director of Organic Search
VML
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AGENDA
3:00 PM - 3:34 PM UTC
Evolving SEO: Embracing AI, Knowledge, and Decentralization

Search optimization is constantly evolving, with new technologies like artificial intelligence, machine learning, voice interfaces, and visual search changing how customers find and engage with brands....

  • Christian J. Ward
3:30 PM - 4:05 PM UTC
SEO Best Practices That Need Your Attention

With generative-AI impacting search, and changing consumer behavior, it’s harder than ever to keep up with what needs to be focused on for SEO. And with the landscape changing so quickly, it's tougher...

  • Duane Forrester
3:35 PM - 4:05 PM UTC
How Financial Service Marketers Can Embrace AI, Knowledge, and Decentralization

51% of all Financial Services and Insurance queries are currently impacted by Google’s new Search Generative Experiences (SGE).  

 

In this session, Yext’s industry expert Shane Closser and...

  • Shane Closser
  • Pat McQueen
3:35 PM - 4:05 PM UTC
How Healthcare Marketers Can Adapt to the Future of AI-Driven Search

Every marketer wants to gain an SEO edge for their healthcare organization.  But the search landscape is constantly changing — and it can be costly or time-consuming (sometimes both) to keep up with...

  • Carrie Liken
  • Matt Klawitter
3:35 PM - 4:05 PM UTC
Beyond Traditional SEO: How Multi-Location Brands Can Adapt to the Future of AI-Driven Search

The world of SEO continues to evolve with advancements in AI. These changes have implications for restaurants trying to capture food orders, retailers trying to drive online sales or foot traffic to their...

  • Derick Jaros
  • Katie Cunningham
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