Digital Business Platform | Software Product For Businesses
Learn more about our local digital business platform software. Our digital business platform helps local businesses attract more customers and increase online visibility.
The landscape of search is changing. When consumers search, they no longer receive static blue links on a page. Instead, they receive intelligent, direct answers on search engines like Google and AI devices like Amazon’s Alexa and Google Assistant. The rise of these intelligent answers makes consumers less and less likely to travel to your business’s website for information about your company. Why would they, when 25% of Google searches generate a Knowledge Card with intelligent answers?
With the explosion of intelligent search and listing publishers like social networks, maps, and apps, managing digital knowledge — the public facts about your company that you want consumers to see — is becoming simultaneously relevant and complex. In order for your business to compete, your company’s digital knowledge needs to exist consistently and accurately in a great many online locations, not just on your corporate website and app. This necessitates a digital knowledge management solution.
Digital knowledge comprises the facts about your organization’s people, products, and locations. It includes the public information about your business, like your name, address, and phone number (NAP data), and enhanced content, such as photos, descriptions, and menu items — information that is dynamic and changes often. It has become almost impossible to manage or update all of this content manually; hence the rise of digital knowledge management. Digital knowledge management vendors provide businesses with solutions to effectively manage all of the digital information about their business.
Simply put, having correct information everywhere drives customers to your business, and ultimately improves your bottom line. In 2016 alone, Yext found that its customers generated 334 million phone calls and 622 million requests for driving directions from third-party resources. People aren’t looking up driving directions by mistake. If your customers are searching for how to get to your business, they have strong intent to go, and you want them to be able to find you.
Have you ever had the incredibly frustrating experience of driving to a business that was listed as open online only to realize that it was closed? In that situation, were your feelings of anger and frustration directed at the search engine you used to search for it, or to the maps app you used to get directions? No, of course, no. Your feelings were more than likely directed at the business you previously intended on visiting.
Consider this scenario, and think back to how quickly your opinion of that brand changed. You don’t want your company to be negatively impacted by incorrect digital information. Conversely, you can improve your brand’s appearance in intelligent search by increasing the amount of enhanced content and structured data you add to your presence across the internet. The heart of digital knowledge management is optimizing the facts about your company’s people, products, and locations, and giving more consumers the chance to engage with your brand by enhancing your visibility. The Yext Knowledge Engine does exactly that.
At Yext, we believe that you should be able to update the digital information about your company across all platforms, at the push of a button. Our digital knowledge management solution, the Yext Knowledge Engine, makes this possible.
With Yext, it’s easy to update customers, partners, and business systems when your locations or delivery points move, or when your holiday hours or in-store promotions change. With centralized control, you’ll drive new efficiencies, win high-intent customers, and cultivate rich interactions everywhere online.
Learn more about how the Yext Knowledge Engine can help you drive more business.